How do you ensure the corporate video production company you pick aligns perfectly with your business goals and delivers on your vision? This no-nonsense guide cuts straight to the chase, offering the critical criteria and actionable steps you need when choosing the perfect corporate video production company. Expect to uncover insights on budget considerations, scrutinizing […]
Effective event video marketing strategies can drastically increase your event’s reach and engagement. In this article, you will discover essential techniques to enhance your marketing efforts, including teaser videos, live streaming, and post-event recaps that keep your audience engaged. Key Takeaways Event video marketing harnesses video storytelling to build interest, foster connections, and increase event […]
Mastering live event coverage takes more than just pressing the record. This guide reveals “behind-the-scenes insider tips for live event coverage” that will give you the edge in storytelling, technology, and audience engagement. Get ready to up your game and bring your A-list coverage to every live event. Key Takeaways Compelling live event storytelling involves […]
In today’s digital age, corporate video marketing has emerged as a powerhouse strategy for businesses to engage, educate, and convert their audience. As attention spans dwindle and competition intensifies, mastering the art of corporate video techniques is more crucial than ever. This article will explore techniques used in some of the best corporate video examples, […]
Premier corporate video solutions are essential in transforming ideas into impact. Executing a strategy that speaks to your audience and amplifies your brand is critical. This article cuts straight to the chase: uncovering step-by-step methods to use “transforming ideas into impact premier corporate video solutions” for measurable impact. Here, we’ll demystify how to craft engaging […]
One of the vastly under rated features of our video production studio is the Blackout Lighting Console. Blackout allows us to control the 15 different light fixtures we use in our 3 wall cyc studio. FULL CONTROL IN THE STUDIO Through the app, we can control, each light individually, raising or dimming its intensity. […]
It’s not difficult to find a recording studio in NYC. But finding the right space for video, photo, and podcast production can be challenging due to limited size and outdated facilities. It can be tough to find somewhere that can handle all of your needs. It is also critical to know what to look for […]
Creative Ad Agencies in NYC have a lot of options on where to film. Sometimes this is dictated by production needs like the area they need to film, where the talent is located or a technical need like a drive on lot. Even in those cases though there are choices to be made about which […]
We recently got a call on a Friday afternoon from a top Influencer Marketing Agency. They needed to film a podcast in NYC the following two days with a video agency. Fast forward 12 hours to Saturday, and we’re rolling not only on a video podcast in a custom lighting setup, but also knocking out […]
LOCATION, LOCATION, LOCATION Time is everything in life and not wasting a second of yours was one of ASL’s top priorities when we created a brand new, state of the art production studio in NYC. Just steps from Madison Square Garden, Times Square and Penn Station in the heart of Midtown NYC. Saving […]
Hello! I wanted to let you know about our new production office in New York city’s midtown west! In our 15 years in business we have worked on all types of productions creating content for just about every industry. Though we pride ourselves on how well we manage all of New York’s variables, from getting around […]
At ASL, we pride ourselves on our ability to come to any of our client’s work spaces and create incredible looking content. This was the case recently as we created testimonial videos for our client, Persuit. Persuit is a law firm engagement platform used by in-house teams to manage risk, increase diversity, reduce costs, and improve law […]
Lighting plays a paramount role in video production, enhancing the visual appeal, setting the mood, and captivating audiences. It is an art form in itself, with the power to transform a simple scene into a mesmerizing cinematic experience. ASL Productions, a leading video production company, has recently acquired six ARRI SkyPanel S60 lights, marking a […]
HEY FRIENDS, Our team at ASL continues to put out a variety of work while staying committed to our client’s vision and overall mission. Take a look at what we’ve been able to create over the last few weeks. ASL got in the game during the NBA Playoffs in a whole new way assisting Halo Technologies, […]
Video Content For Your Growing Company As your company grows and scales quickly, there are many challenges that you will face. One of the most important challenges is creating high-quality video content that effectively communicates your message and captures the attention of your target audience. While you may have talented individuals on your team who […]
In today’s digital age, video content has become an essential part of any brand’s marketing strategy. As a result, the demand for high-quality video production services has increased rapidly, leading to a proliferation of video production companies in the market. With so many options to choose from, it can be challenging for creative directors to […]
ASL Productions continues to set the standard for excellence in creating video content, serving as a trusted and adaptable partner for our clients. Take a deeper dive into our recent client projects to see how we excel in delivering top-notch video content. From captivating commercials to engaging corporate videos, our portfolio showcases the diverse range […]
ASL is bringing holiday cheer to all of our clients this month! As we come to a close on 2022, We’re proud to show you the great work we’re wrapping up this season. ASL headed back to school this month, working with The Haven Academy and the Hudson Valley Massage Training Institute. We spent some […]
As summer comes to an and and we mentally prepare to wear long sleeve shirts and drink hot coffee, we hope a recap of some of our recent projects provides a little pick me up. ASL recently collaborated with Dentsu’s, McGarry Bowen agency and Intel to tell the story of Intel’s Deep Fake recognition technology. […]
We’ve been able to collaborate with new and recurring clients to help produce some of our best work to date. That being said, lets get right to what makes ASL, ASL….the work! Recently ASL partnered with Gale Partners and their client, iconic ice pop company, Bomb Pop. We were tasked to help create a fresh, new […]
We’ve been able to collaborate with new and recurring clients to help produce some of our best work to date. That being said, lets get right to what makes ASL, ASL….the work! In just 12 hours, ASL Productions swiftly produced, filmed, and edited a video for the annual Consumer 360 conference, hosted by Nielsen, a long-time […]
At ASL, we help big companies communicate big ideas everyday. Just ask all of the CEO’s and executives we’ve been working with this month. We know getting through to your team can be a challenge. At The Hudson Valley Scoliosis Center, ASL spoke with Dr Strauss who shared how his Scoliosis treatments can be life-changing. We made […]
We hope the start of your 2022 has been as safe, busy and fun as ours. Virtual shoots have played a large roll at the start of our year and we can’t wait to tell you about them. So let’s get right to it! ASL teamed up with long time partner, NCSolutions to produce their virtual […]
2021 has been a very eventful year. From almost beating the pandemic to being back in the thick of it and everything in between, ASL was able to adapt to changing production environments and create some incredible content. Virtual and socially distanced productions are the norm and we have been one step ahead, creating the safest and most […]
As the holiday season approaches we want to take a moment to say Thank You to all of our clients, family and friends. We would not be able to create the work we do without you. Now, let’s get right to the work! ASL teamed up with PR agency BCW as well as Team Enterprises to […]
From East to West, ASL has your content needs covered! This fall has included shoots in Los Angeles, Memphis, North Carolina, down south and up the Eastern Seaboard. Here are some of the highlights. ASL sent our in house director, Ben Grody to Los Angeles to oversee two testimonial videos filmed on back to back […]
We’ve been changing time zones for branded content all over the country and changing sets for a new series exploring how technology can further benefit industries at a stage in Brooklyn. Lets get right to the details. ASL took on one of our biggest challenges to date with Barstool Vs. America. We produced a reality competition […]
Our busy season has extended to all of 2021 so far and we have some fantastic new projects to tell you about. Lets hope the shoots keep rolling in, but until then, lets get right to the projects that have been keeping us so busy. ASL traveled to the midwest for another shoot with our longstanding […]
We’ve recently helped produce some amazing and dynamic content with brands all over the country. Lets get right to the nitty gritty. ASL brought an LA based crew led by one of our favorite Outdoor Sports Directors, AJ van der Water, to Wimberly, TX. Our shoot was with Stillhouse, a liquor brand focusing on being able to […]
If you want to add a new perspective to your marketing video efforts, look no further than drone video productions. Drone video equipment has evolved in recent years, enabling people to create high-quality videos for a fraction of the cost and effort that this type of project used to take. Plus, studies have shown that […]
Hi Everyone! We have a lot to go over and don’t want to keep you from yoga in the park, so let’s get right to it! We continued our Intel “Behind The Brains” series from 2020, this time interviewing Lama Nachman about her work with anticipatory computing. ASL traveled to San Francisco to interview Nachman, Director of Human […]
If you’ve done much research into digital marketing, you probably know how essential videos are for promoting your company and its brands. People are much more likely to watch a video than to read an article or skim through blog posts. Focusing your marketing efforts on video content is an effective way to reach your […]
We all know that hiring a web design firm to overhaul your website can produce a great return on your investment. In recent years, many companies have engaged design agencies to revamp their brands. The benefits of hiring a video production company to create a branding or marketing video are much the same. You will […]
During our video production projects we work with a lot of incredibly talented creative partners. ASL’s Partner Spotlight series is designed to highlight some of our favorite collaborators, hear about their journey and discuss out how they came to work with us. This spotlight is on the amazingly talented director, Trevor Williams. Trevor got his […]
We have continued our busy streak with lots of projects in all phases of production. Our team has been working hard to maintain our quality and agility for our partners and as long as they are happy, we know we are on the right track. Lets take a look at some of the work that’s been keeping […]
Even before the pandemic brought new communication challenges, video production had evolved as a top priority across most industries. This growth is all thanks to the medium’s impact value. Whether it’s your business’s employees, shareholders, or consumers, research shows that people retain 95% of a video message compared to just 10% of text copy. As […]
We hope your year is off to a great start. We’ve had a full plate thus far with virtual producing, ship-a-kit production, in person filming with proper Covid compliance and lots of post-production. We’re always pushing ourselves to create new and better video content for our partners while overcoming the challenges that are out there. […]
2020 was a year we will never forget. There were so many new challenges to the way we lived and worked. In the face of these challenges, ASL created new opportunities. Our year not only saw growth in our business, but also saw growth in our ability to adapt to whatever obstacles are put in […]
Over the past 10 months Zoom has become a large part of our lives. We’re meeting up with friends, celebrating holidays and conducting business all through the online meeting platform. Zoom has also become a great way to capture content. Virtual conferences, online meetings and interviews are all viable pieces of content to capture from […]
Sizzle video. It’s not just the sound bacon makes on the frying pan, but one of the most ubiquitous forms of video content out there. What is also a brief reel for actors, directors, and camera ops to show their work in a snippy form, is also an industry standard in event video production. So […]
Since 2019, we’ve been working hand in hand with social media agency Attention Global and their client, Abbott Laboratories, promoting the many wonders of Abbott’s Freestyle Libre 14-day glucose monitoring system. We’ve had all different types of productions with Abbott, from comedic spots (see above) to our first celebrity endorsement video this past month. Our […]
Hi Everyone! We’ve had an exciting and busy slate of nationwide productions lately. Recent shoots include stops in Oklahoma City, Chicago and Miami. Without further adieu, lets recap. ASL has created a diverse array of content alongside Attention Global for Abbott Laboratories’ Freestyle Libre Diabetes monitoring sensor. Typically, we focus on documenting user success stories and […]
It’s been a busy fall, so busy in fact, that we’re a little late in sending out this email. Some of the things keeping us occupied include football season with Barstool Sports and filming all over the country for corporate and agency clients with remote video viewing which allows them to watch directly from the comfort of […]
We were recently doing the math and discovered that this summer we had 37 shoot days, filming, editing and producing for 5 different agencies and 20 different clients! Even more impressive, the filming took place in 22 different locations. Our remote video village offering was certainly put to the test and it passed with flying […]
We are back in full swing creating new videos as productions have started to open up across the country. A lot of our clients are preferring to use our remote viewing capabilities to oversee their projects. We are able to provide a live view of our shoots as they happen. Our streamlined approach allows direct communication […]
Slowly but surely, productions are starting to pick up again and we are hitting the ground running. While we are always careful to abide by PPE and social distance measures, a lot of our clients are starting to create new video assets and we are there for them every step of the way. As we […]
As states are starting to re-open their economies and entering the first phase of COVID-19 recovery, people are starting to schedule video productions. While companies want to create video marketing assets, they’re turning to production companies, like ASL Productions, to create safe, socially distanced production environments. That being said, clients and agencies alike want to […]
We are continuing to keep our head down and grind as we adhere to social distance policies. Two exciting things we’ve been working on are the launch of our Pro Video Drop and Film System and the David Guetta United at Home Fundraiser which took place this past Saturday night. We wish everyone safety and health […]
Interviews are the backbone of corporate video content. Within corporate recruiting videos, event reels, and testimonials, the interview segment is a crucial factor in the final video. But where can you turn to read about post-production tips for video interviews? Well, ASL is your video production resource. Opting for a more professional production will certainly […]
UGC or User Generated Content is becoming more and more prevalent in the age of COVID-19. At ASL, our clients are turning to these type of videos as a way to continue their video marketing strategy. Many of our clients film themselves on their device and send us those videos. We turn those videos around […]
Hi Everyone! As we continue our social distance and work from home measures, we are still pumping out content for our partners. We’re working with our clients to adapt their video marketing strategies in light of the Covid-19 outbreak. We wish everyone health at home as the world continues on the road to recovery. But […]
Creating a video in the age of coronavirus is not an easy task. Organizing your vision with your creative team is hard enough over video conferencing. But, organizing crew, talent, props, locations and everything else involved in a video production is much harder than it was before the pandemic. Despite the new obstacles in front […]
“We want to continue our video marketing strategy campaign but how can we with social distancing in place?” It’s a question we are getting over and over again from our clients. The answer is simple. Repurpose video content to create new video assets. With the country unable to gather in groups for video productions, or […]
In our previous post, we featured the first part of our pharmaceutical video case study. We chronicled our three day shoot in Austin, TX with Abbott Laboratories and all of our challenges and successes. The next phase of our shoot shifted focus from an overview of people using the Freestyle Libre 14 day system to […]
Editor’s note: All of us at ASL are lucky to be working with Abbott, a company making a difference, fighting against COVID-19. At the time of this pharmaceutical video case study, Abbott is releasing an anti-body test that could be a major factor in returning our lives to normal. Last year one of our agency […]
Hi Everyone! All of us at ASL are adapting to the new way of work and life. Although our team is socially distancing, we feel it’s important to continue on with as much normal activity as possible. We wish you and your loves ones health and safety during this difficult time. Without further ado, here’s […]
Different video strategies require different videos. Across the Internet, new videos are dotting up in just about every industry imaginable. E-commerce companies are utilizing sharp, informative videos to sell their product. Software services are turning to video tutorials to ease their users into their new programs. Consumer brands are constantly reinventing themselves and developing their […]
So this is the new normal. Working from home, communicating via email and teleconference. There’s a lot to get used to with how the world is changing due to the coronavirus outbreak. But life is still moving on. Businesses still need to operate and reach their employees, investors, clients and consumers. That’s not going to […]
Let’s face it, making a video is easy. We’ve all done it. Inside everyone’s pockets are devices that have revolutionized the simplicity in which videos are to be shot, edited, and stylized with all sorts of effects. While all this has been great for the democratization of video, it’s upped the ante for what audiences […]
Hi Everyone! Here are some highlights of our recent work. Our most recent production with Attention and Abbott took a closer look at how the Freestyle Libre is improving the life of one user, Austin James. Austin, a father and musician, used to have to prick his fingers several times a day to test his blood sugar, affecting […]
A sales presentation nowadays isn’t what it used to be. The stereotypical boardroom sales pitch festooned with slides, charts, and those awkward, strategically-placed jokes has become a thing of the past. Making a sales proposal today is a multimedia event that requires a creative strategy and bold vision to make an immediate and lasting impact […]
So you’ve just gone through a video production. The budgets, the shoot day, followed by notes and edits, and here you have it, your final video. It looks great, sounds great, and was kind of exactly what you had in mind. But there it is, just sitting, floating up there in your Cloud. Now how […]
We’re all familiar with the “About Us” section we go to on websites. It’s the tab we’re looking for when we’re trying to figure what on earth this company is all about. A good “about us” section will be loaded with a company history, basic details, contact info, and a mission statement. A great one […]
You can’t scroll through Instagram, Facebook, LinkedIn or Twitter anymore without seeing a slew of beautiful, attention-grabbing videos on your feed. Videos have long been a marketing tool for businesses to deliver a visual aid to their audiences. However, the old guard of corporate promotional videos is being replaced by a flashy wave of bite-sized clips. These […]
Like most creative services, the range of cost for video production can vary, depending on a multitude of factors. Unfortunately, there is no straight answer regarding how much it costs to outsource video production. Why hire a professional video production crew? Anyone can film a video on their phone, right? Well, not all video content […]
Knocking your digital marketing strategy out of the park requires hitting on several levels. Whether it’s through video, social media, or a dynamic visual presence. Between social media platforms and company webpages, visual content has more places than ever to live. With these endless spaces, a digital marketing partner has become indispensable players in the marketing space. […]
Professionally produced videos are differentiated by their high quality appearance and contextual effectiveness. To build exceptional content from scratch, you need professional video production services. Because moving from the shoot to the editing room requires specific skillsets that make everything come together as a cohesive unit. Unfortunately, not every video out on the web is […]
You’ve probably seen many explainer videos. Maybe even in the last week. In the world of product videos, they’re turned(?) to whenever the need comes to explain a product, a new startup, a software platform, or well, just about anything that needs explaining. When it comes to getting vital information across to your audience, videos are the preferred […]
Videos live everywhere these days, and homepage video has become one of the most effective means of using your video content to make your website all the more attractive to visitors. For businesses, the foray into video marketing is more pivotal now than ever. According to Vidyard, 71% of marketers have reported that their video […]
Corporate Recruiting Videos: Where to Start We’ve seen corporate recruiting videos used for years to attract prospective employees. However, there’s no one-size-fits all approach. Every business is different. So, in order to serve their own unique purposes, every company should tailor their recruiting videos to fit their specific brand identity. The benefits of corporate recruiting […]
We’ve spoken before about how having a professional video crew can at your event can elevate your brand and capture a moment in time, among other marketing-related benefits. The trend of repurposing event videos has made video event coverage a must. It ensures that your event will last well beyond its final banquet. Whether used later for […]
The hear and soul of a corporate video productions is a video interview. They move the narrative forward, put a face to a company, and capture the spirit of an event. Pulling off the perfect interview relies on preparation as much as it does having an experienced production team. Without a focused effort, common mistakes can […]
Video and marketing have been together since the beginning. This is nothing new, right? So why is it that you’re constantly hearing about video as a MUST HAVE for converting leads and boosting your business’ marketing strategy? We already know that video is a wildly effective bridge to relate with your audiences. Even a ten-second […]
Company culture has taken on greater importance with the rise of social media platforms that put businesses on display to the world. In today’s age, promoting your company’s values has become nearly as important as the promotion of your product or service. It just so happens that video has become one of the most effective […]
Performing a multi-camera shoot may seem like a good idea to save time and energy. If you use multiple cameras you can get more angles in less time. However, we’ve found out in our video production services that the more elements you add, the more complicated the process. Before going in for multiple cameras at a time, […]
Digital marketing is full of methods to help you get the most out of your website. Optimizing your website can increase your marketing reach and actively yield benefits while you go about running your business. Think of it like a tree: as the branches grow the roots are also growing underground, planting the tree in […]
From synchronized swimmers to the Super Bowl, we travel the country and step up our game to provide our clients with the best possible video content. In last month’s newsletter, we teased working on a specialty footwear project. Well that shoot has wrapped and we’re thrilled to share some images from our shoot with the first footwear and apparel […]
When looking at User Generated Content, authenticity is everything for Millenials. The first social media generation has turned a wary eye towards advertisers, instead turning to their peers for recommendations. Out of a group of individuals surveyed, 76% answered that they trust content shared by “average people” over content promoted by brands. So does this […]
Whether you’re aware of it, or not, you’ve most likely used video host sites before. The social media behemoths of Facebook, Twitter, and Snapchat all use their own hosts to seamlessly integrate the infinite sea of content being uploaded each day. In the arena of video host sites, one appears to stand high and mighty […]
Videos are more important than ever in every company’s digital marketing strategy. We break down why they are so important, and how best use them.
Linkedin video, as a platform, is undervalued. B2B companies can reach their target audience easier than on other social platforms with less limitations.
All the tips you will need to know before your corporate video interview.
ASL’s had another busy month of production projects with coverage of events, series, and testimonial video interviews.
Having a Digital Marketing Partner is important for your marketing strategy. ASL explains exactly what to look for, and why, in your company’s partner.
Testimonial videos are an essential part of any digital content strategy. We’re going to focus on what makes your testimonial video effective.
Full-service video production means doing whatever it takes to get the perfect shot. Our busy month of videos in NYC, DC, and more was packed with action.
From social media video campaigns to original content to corporate video interviews, it’s been a busy month at ASL Productions
Startup videos establish a culture and brand identity. Finding the right tone can be tricky, but getting it right can advance your marketing effort.
Product videos are integral to digital marketing efforts. Educating viewers on the features of products and services, establishes a valuable rapport.
Small business videos are key to any company’s marketing strategy. Recruiting videos, company story videos and product videos are all great marketing tools
Video interviews are the building block of many corporate videos. Read about their immense value in the world of corporate video production.
Our latest projects include event video production, corporate video content and more! To celebreat the 4th, we’re offering 20% off any video filmed in July
Your corporate video production requires all production elements working together in order to successfully portray the message of your video . You may be trying to be informative, relatable, or perhaps just entertaining. But no matter what your messaging is, your video must always catch and keep hold of a viewer’s attention. There are many ways to […]
So you’re seeing your competitors all post corporate videos on their websites, Instagram, LinkedIn, YouTube, or any of the countless platforms out their hosting video content. You’ve posted on social media and shared articles and done everything in your power to promote your brand, but seem to have expended your capabilities. Mist Media Reports that […]
You’ve probably seen many explainer videos. Maybe even in the last week. In the world of product videos, they’re turned to whenever the need comes to explain a product, a new startup, a software platform, or well, just about anything that needs explaining. When it comes to getting vital information across to your audience, videos […]
LinkedIn. It’s the place where you catch up with old friends, update your resume, and network with professionals from around the world. It’s also becoming one of the fastest growing video content platforms, with the recent ascension of Linkedin video, in the world. 97% of B2B marketers using it as a content distribution channel! LinkedIn […]