Our Blog


Five of Our Favorite Set Builds

Over the last 15 years ASL Productions has had the pleasure of building some fun, weird and wacky things four our clients and partners. As a way to celebrate the month of April and impending spring, we’ve gone ahead and put together our five favorite set builds, designs and creations to share with. you all […]

The Ultimate Guide to Financial Video Production

In the competitive realm of finance, distinguishing your brand is crucial. One potent method is through expert video production. Financial video production is distinct, requiring a nuanced approach to storytelling and branding. Here’s why it’s vital to excel at it and what sets it apart from other video production forms. “About 90% of banks offer […]

How to Choose the Right Real Estate Video Production Company

In today’s competitive real estate market, using video to showcase properties has become essential. Which makes choosing the right Real Estate Video Production Company more important than ever. Whether you’re a real estate agent, developer, or property manager, high-quality videos can help you attract buyers and renters. However, not all real estate video production companies […]

How to Produce a Corporate Video: A Step-by-Step Guide

We get asked all the time how to produce a corporate video and why video content is so important. In today’s digital world, corporate videos have become a powerful tool for businesses to communicate their message, showcase their brand, and engage with their audience. Whether you’re looking to create a promotional video, a training video, […]

Our Five Favorite Video Production Solutions

Every shoot is different, presenting its own unique set of challenges that require innovative solutions. With over 20 years of experience, we’ve encountered a wide array of hurdles and production puzzles. From sourcing an alligator with just 12 hours’ notice to filming underwater with our Alexa Mini alongside synchronized swimmers, we’ve always found a way […]

Our Five Favorite Video Testimonial Shoots

Video Testimonials more than ever play critical role in content for brands, businesses and products in 2024. This isn’t surprising considering how much people use them to help make decisions on purchasing. “9 out of 10 people say they trust what a customer says about a business more than what that business says about itself.” (Wyzowl) So much of […]

Content Partner Skills Experiential Agencies Love

Event companies and experiential agencies run the dynamic world of corporate and brand events and activations. Their content partners play a crucial role in documenting and presenting these exciting productions to the world. From live streaming to creating captivating event promos, these skills are essential for event and experiential agencies looking to make a lasting […]


Talent and clients, crew, location, agency, friends and family….Creating a successful video production environment involves many moving parts: creative direction, a talented team, and strong leadership. However, one often-overlooked element is the importance of comfort. Ensuring that everyone on set feels comfortable can significantly impact the outcome of your project. From thorough preparation and clear […]

How To Make Consistent Healthcare Testimonials Across The Country

Healthcare testimonials and video productions can be complex and require extensive experience to ensure success. Legal issues, brand elements, and product clearance must all be taken into account, making it a challenge for healthcare agencies to produce consistent, high-quality content while keeping costs down. Filmed In Miami The best solution? Hiring an experienced healthcare video […]

How a State-of-The-Art Studio Control Room Can Help a Production

Today people expect more from their productions. This means that when clients walk in, production studios have to be ready for anything. One thing that can be a great addition to any shoot is a Studio Control Room.   Studio control rooms aren’t only for large TV Productions. More and more they are being employed […]

Pharma Green Screen Shoot In NYC Made Simple

Last week we had one of our favorite clients, a health agency by the new studio for a green screen shoot in NYC. One day of prep and another day of filming for a blue screen shoot in NYC. Boy did they come to the right place! Take a look below to see how we […]


Finding and evaluating the right corporate video agency for different cities is increasingly challenging for marketing teams in corporate media production. Marketing teams are using video production companies to simplify their content heavy marketing needs. These companies can handle all video production, including conferences, interviews, livestreams, and photography, regardless of location. They improve communication, provide […]

How to Find The Perfect Podcast Studio Near Me

More and more people are searching for things like “podcast studio near me” these days. That’s because podcasts are a great way to create content, get pull quotes, express your views and reach out to your creative and professional community to make connections and relationships. But finding the perfect podcast studio rental isn’t always so […]

Creating Lasting Content for Our Partners

Hi Everyone!  We love providing beautiful video content for our partners, especially when it’s a challenge. We recently had a few shoots that presented logistical and time crunch challenges and ASL came through in a big way. Take a look at some highlights below.  ASL recently collaborated with Team Enterprises to take over downtown Louisville […]


Here at ASL Productions, we strive to create content that will move your brand forward. For over a decade, we have created unique and creative video content that engages audiences. Our understanding of the latest video production trends as well as our adaptability, resourcefulness, and personal touch has stood out. We are excited to share that Clutch.co has identified […]

What Is User Generated Content?

When looking at User Generated Content, authenticity is everything for Millenials. The first social media generation has turned a wary eye towards advertisers, instead turning to their peers for recommendations. Out of a group of individuals surveyed, 76% answered that they trust content shared by “average people” over content promoted by brands. So does this […]


If you’re a ‘YouTuber’, your YouTube channel is your livelihood and you know why it’s important to improve your YouTube channel. It’s optimized with tags and keywords, backlinks and calls-to-action. Views translate to subscribers and subscribers translate to revenue. These savvy streamers have seemingly mastered a platform which tallies up 6 billion hours of content […]

Football Sets, Safety Training Video and Financial Services

    Hey Friends,   With football season in full swing and the clocks about to turn back, it’s officially fall. Lets take a look at some of the highlights from our last month.        Last month, ASL started working on a safety training video for Hunter Roberts Construction Group. We had our work boots laced […]

Video Content for the Millennial Demographic

Oh, hey there. It’s Max here, ASL’s Resident Millennials Correspondent. I’ve been conditioning myself to knock out an article greater than 280 characters. When I’m not busy swiping, snapping, or charting out my next juice cleanse, I’m generally keeping up with the internet’s latest video marketing trends. Born between 1981 and 1997, Americans of the […]

Livestreams, Carnivals and Lambs…What Could This Be About

Hey Friends, While some production companies slow down during the summer, ASL pushes harder to create more content. We’ve been producing tons of shoots, including a livestream and carnival, in August mostly because we know you love reading all about them. Take a look at some of our highlights below.         ASL produced […]

ASL’s Recent Corporate Video Interview Trip to Raleigh

  The ASL video crew recently headed down to Raleigh NC to film man-on-the-street corporate video interviews.     Our production crew spent the day before the shoot scouting locations to find the best possible places to film. We searched for locations that had our desired aesthetic, had a variety of looks to film within […]

How to Build a Brand with Animated Videos

These days it isn’t just about pushing your brand to build overall awareness for your business. Instead, its about making a connection with your audience so your brand stands out as an entity with its own personality. Online marketing capabilities have made it easier than ever for businesses to hold their own among competitors, but […]

The Use of Testimonials and Case Studies in Corporate Videos

In the world of corporate videos, credibility and trust are paramount. One of the most effective ways to establish these qualities is through the use of testimonials and case studies. These powerful tools allow companies to showcase real-life experiences and success stories, providing potential clients with valuable insights into their products or services. In this […]

How We Portray Small Businesses in Corporate Videos

When it comes to promoting a small business, we understand that you need your business to shine with the same level of class, professionalism, and trust commanded by larger businesses. It can be difficult to get that kind of advertising on a smaller budget. However, at ASL Productions, we know how important quality is for […]

Animation in Corporate Video Production

Animation allows you to approach the promotion of your brand with unlimited imagination, with the added bonus of maintaining a cost-effective video production. There are several ways we use animation in our video productions at ASL, including as an enhancement over live action video, as one or more sections of a larger live-action piece, and […]

Immersive Video Technologies as Marketing Applications

The development of virtual reality technology in the past few years, and of 360-degree video in general, has led to a largely untapped new medium for businesses to promote their products and brands. While some believe this is just a passing fad, virtual reality and the like now have greater potential to become mainstream due […]

Why Businesses Need Professional Video Production Services

Professionally produced videos are differentiated by their high quality and effectiveness. Here, we explore some of the elements that contribute to professional-quality video content. At ASL Productions, our service is differentiated by our adaptability, resourcefulness and personal touch. Prioritizing these qualities ensures that we exceed our partners’ expectations at every level. When you outsource video […]

How and Why We Use Green Screens

Utilizing green screen production techniques, whether in a traditional or live production setting, provides a lot of flexibility in post-production.   Why use a Green? The beauty of using a green screen is that you can animate the background behind your subject with movement and effects too costly to do produce live on set. Green […]

How Much it Costs to Outsource Video Production

Like most creative services, the range of cost for video production can vary, depending on a multitude of factors. Unfortunately, there is no straight answer regarding how much you’ll spend on professional video production. Why hire a professional video production crew? Anyone can film a video on their phone, right? Well, not all video content […]

Human Resources: The Other Marketing Department

In light of recent events at Google, which made headlines after letting go of an employee who openly challenged hiring practices, as well as Deloitte’s elimination of its employee affinity groups for women and minorities this summer, we would like to highlight how one of our clients’ ongoing commitment to cultural diversity has benefited their […]

How To Conduct Video Interviews

Conducting an engaging video interview that captures the attention of your audience takes more than simply asking a series of yes and no questions. Learn details that lead to conducting an interview that stands out as genuine and memorable. Get Comfortable Everyone should get comfortable before the camera starts rolling. To loosen up, we often […]

Startup and Online Video Production Basics

As digital content marketing becomes ubiquitous, how does a startup stand out and get noticed? The answer could be video content. On an Internet rife with noise, high-quality video content, content that creates an emotional connection consumers buy into, is getting results. As such, short-form original video content has become a critical component to the […]

ASL Productions Livestreams Boxing Matches for Rockin’ Fights 27

With the rise of livestreaming in recent years, businesses have gained a new opportunity to use a powerful medium to grow their brand and connect with their audience in an innovative way. Platforms such as Facebook and YouTube, which are constantly showing livestreams, provide businesses and consumers with great accessibility to one another, and the […]

Filming Corporate Interviews

Interviews and documentary-style videos are often focused on capturing the honest, unbridled reality of a person, company, or situation. Our New York and New Jersey video production teams specialize in real-world content, so we understand that the production of such content requires more than simply pointing and shooting the subject—it requires informed strategy. What are […]

Earning Stripes with a New Partner – TigerRisk

In February, ASL’s New York/New Jersey video crew found themselves a new breed of partner–TigerRisk Partners, the leading risk, capital, and strategic advisor to the global insurance and reinsurance industries. This was a titan of a project with multiple shoot days that took our New York and New Jersey commercial production team to TigerRisk offices […]

How we Portray Testimonials and Case Studies

More often than not, a corporate video benefits the most from testimonials and case studies. They show the target audience (clients, employees, or the general public) how important your message is and how it is actually impacting the demographic in the real world. They’re an essential form of visual storytelling. From their years of experience […]

ASL’s Cross-Country Adventures

Hey ASL Friends, ASL Productions is off to the races once again! We’ve had a pretty busy month traveling all over the country, creating awesome video content. First, our New York/New Jersey video production crew headed to our nation’s capital to create a promo video piece for BET’s new show, The Quad. We also filmed actor Lance […]

ASL and Footlocker: How we set up the celebration of Footlocker’s new store in Time Square

On February 9th, our wonderful ASL crew trudged through ice and snow to shoot the grand opening of Footlocker’s new flagship store in Times Square. The multi-camera shoot was live-streamed onto giant screens encircling the building and would’ve put New Year’s Eve to shame with its grand shoe-dropping and shoelace-cutting ceremony. Award-winning E! News anchor […]

Commercial Production

How We Sell Your Service The goal behind a commercial is to sell something (be it a product, service, or both) to your consumer without making them feel like they are being sold something. Web and television commercials are not like newspaper advertisements, where an overt and flashy message is normal. Rather, commercials are like […]

Video Production: How we make Dialogue feel Real

While much of our work comes in non-narrative form with interviews and testimonials to carry the story, our New York and New Jersey video production crews are also comfortable catering to a narrative need. We are a team of storytellers, no matter the format. One of the biggest keys to a successful narrative commercial is […]

Heartburn Battle: Tums teams up with ASL for Superbowl Campaign

Hi ASL Friends, We’ve come a long way at ASL, evolving from a one-man production company into a burgeoning organization producing national campaigns through their talented video crew. Last Sunday, we reached another milestone as Tums aired its Super Bowl QuarterTime Show on YouTube and Twitter during the big game. ASL first partnered with Tums […]

What is a Producer?

The role of a producer is so often misinterpreted, and for good reason—there are many types of producers. The producers of different media types can fulfill completely different roles. So, what exactly is a film producer? Essentially, a film producer coordinates all aspects of the production process. Their job is to ensure that everyone involved […]

Size Doesn’t Matter: Creating Marketing Content for Small Businesses

When it comes to promoting small businesses, we never sacrifice quality for budget. At ASL, we seek to provide all our partners with the same level of premium quality content, which is why small businesses choose us to provide them with exceptional corporate video marketing content on limited budgets. Here is a little insight into […]

The Talent behind our Video Crew

Whether we are talking about our Los Angeles, South Florida, New Jersey or New York video crew, we at ASL offer extremely talented production teams for our client’s service. We always want to make sure that each of our clients receives the best of the best treatment. That type of discipline trickles down to how […]

How New York City provides Top Video Production Talent

When people imagine film or video production, most of the time they think of Los Angeles, California. Now, although that may be the most iconic kingdom of screen production, it is not the only one in the country. New York City has always been home to a vast array of special talent, including no shortage […]

Visual Storytelling: Directing the Eye as a Videographer

Filmmaking is more than just placing a few actors in front of a camera and having them read lines. A videographer understands that the audience needs to be engrossed in the world of the story, rather than having the message be preached to them. If someone looks at a film, commercial, or corporate video, they […]

Spa, Celebrities, and the McDonalds of the Future

Carrie Ann Inaba and Eric Decker taking a selfie with their fans after revealing their entire J.C. Penney purchases only cost a penny Hi ASL Friends, This last month saw a variety of shoots that are adding to and expanding the ASL video production repertoire. Our projects ranged from a shoot with McDonalds showcasing their restaurants of the future to producing […]

New York Video Production: Using the city to tell a story

New York City is known as the icon of American culture. As a video production company, we often take advantage of the various resources that is provided by the city. We don’t just mean tax and permit resources; we are referring to the city itself. New York is a melting pot of culture and carries numerous […]

Shooting locations for New Jersey Video Production

Ah, New Jersey. The Garden State filled with culture and creative passion. It is no surprise that many films were shot here once you take a look at all of the locations available. One of the reasons ASL loves to collaborate with New jersey on creative video production is because of the beautiful scenery the state commission offers. New Jersey has a […]

The Power of a Promo Video for your Business

The key to making a good company promotional video is to portray it as both believable and appealing. Whether you are going for a humorous or serious portrayal of your service, our creative team at ASL will build an ideal promo video that showcases the unique qualities of your service and brand. To help show […]

ASL Monthly Recap: Production Crew Adventures

Our production crew has had a star studded month at ASL Productions led by a collaboration with Draft Kings and New York Giants wide receiver Odell Beckham Jr. The first video with Odell was a fan reveal where fans spoke about their love of the star wide out only for him to come out and […]

Outside the Box: Film Production on a Small Budget

https://www.aslproductions.com/portfolio-item/vocativ-nyfw-2016-how-to-spot-a-counterfeit/   Whether you are a first time filmmaker, or a seasoned video veteran, one thing you are always concerned about is staying under budget. Here at ASL, we recognize the importance of our teams’ productivity. And one of the many things we’ve discovered over the years is how money constraints can actually be blessings […]

The Importance of Pre-Production Planning

Planning a shoot is exciting.  The beauty of art and the thrill of marketing coincide in one beautiful progression, constantly being worked out and tweaked until you’re satisfied.  However, spending loads of time editing a “finished” product is far more time consuming than getting it right the first time, which is where pre-production planning comes […]

Reasons to Use ASL Productions For All Your Video Needs: 5-8

5. Experience – ASL Productions has been producing quality video content across multiple industries since 2003. We know what our clients want and we know how to deliver that want in a professional manner while easing our clients’ burden and stress. We live video production every day but if you keep reading you’ll see that […]

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