Size Doesn’t Matter: Creating Marketing Content for Small Businesses
When it comes to promoting small businesses, we never sacrifice quality for budget. At ASL, we seek to provide all our partners with the same level of premium quality content, which is why small businesses choose us to provide them with exceptional corporate video marketing content on limited budgets. Here is a little insight into how we bring the highest possible level of quality and professionalism to each corporate marketing video we produce.
The first thing we focus on is always the story. What do you want your corporate video to say about your business? Do you want to convey passion for your work? Do you want to show the positive results of your work and customer satisfaction? Once we have established your story—your message—the video can begin to take shape.
ASL focuses on quality, not quantity, so the size of a production is often determined by the budget. We use creative production methods and problem solving to attain the vision of a production within budget, and use the highest value resources possible to prevent going over that budget. Even the smallest budgets can fuel high quality products under direction of the right filmmakers and sensibilities.
A commercial or corporate video can make an audience feel like they’ve known the represented company for a long time. It establishes a trusting bond between the audience and the company through a sense of honesty and showmanship. This shows the audience that as a company, you have nothing to hide and you want them to get to know you. This level of trust is one of the keys to boosting business. ASL’s attention to detail translates to marketing content that demonstrates clarity and quality, and a business that knows how to best serve its clients. And the production of a high quality marketing video by a small business creates that much more profound an impression.