ASL and Footlocker: How we set up the celebration of Footlocker’s new store in Time Square

On February 9th, our wonderful ASL crew trudged through ice and snow to shoot the grand opening of Footlocker’s new flagship store in Times Square. The multi-camera shoot was live-streamed onto giant screens encircling the building and would’ve put New Year’s Eve to shame with its grand shoe-dropping and shoelace-cutting ceremony. Award-winning E! News anchor Alicia Quarles hosted the event, DJ Clark Kent brought the jams, special guest stars like Knicks forward Lance Thomas led the party, and ASL Production’s skilled event-coverage team helped deliver the spectacular event.


In order to project onto the multiple large-scale screens, we were equipped with two 300ft and one 600ft Teradek wireless receivers and transmitters, as well as a TriCaster to cut live between cameras. Even more importantly, we had to have a constant and unbroken line of sight between the transmitters and the C300s. In addition, we had the clients’ eyes on the action with a separate monitor, and a professional live director to keep the ball rolling.


The equipment, however, wasn’t even the trickiest part of the multi-camera shoot. We were forced to constantly think on our feet due to the heinous blizzard that carried on from the night before. Many assets ultimately had to be cut, such as basketball superstar Carmelo Anthony’s guest appearance and a routine from the New York Knicks dancers. But we rolled with the punches, tackled every hiccup, solved every problem, and in the end, the event was a rousing success.


We were thrilled to finally work with Footlocker, in conjunction with Game 7 Marketing and Nylac (our video partners out in LA). The snow was a formidable challenge, but our flexible and resourceful team always finds a way to get the shot.

More From the Blog

ASL Creating Content at Sport Beach, Cannes Lions Festival 2024

Last month, ASL Productions had the incredible opportunity to return to Cannes, France, for the Cannes Lions Festival of Creativity. Our valued partners at Stagwell and Team invited us back for the second year in a row to cover the spectacular Sport Beach, where sports meets marketing in the most exhilarating way.   Sport Beach […]

Lights, Camera, Business: A Guide to Choosing the Perfect Corporate Video Production Company

How do you ensure the corporate video production company you pick aligns perfectly with your business goals and delivers on your vision? This no-nonsense guide cuts straight to the chase, offering the critical criteria and actionable steps you need when choosing the perfect corporate video production company. Expect to uncover insights on budget considerations, scrutinizing […]

Spotlight on Success: Mastering Event Video Marketing Strategies

Effective event video marketing strategies can drastically increase your event’s reach and engagement. In this article, you will discover essential techniques to enhance your marketing efforts, including teaser videos, live streaming, and post-event recaps that keep your audience engaged. Key Takeaways Event video marketing harnesses video storytelling to build interest, foster connections, and increase event […]

New York
320 W 37th Street
10th Floor, New York, NY 10018
© 2024 ASL Productions. All rights reserved. | Privacy Policy