We all know that hiring a web design firm to overhaul your website can produce a great return on your investment. In recent years, many companies have engaged design agencies to revamp their brands. The benefits of hiring a video production company to create a branding or marketing video are much the same. You will get professionally produced, high-end video content to help you grow your business without having to divert attention from running your business.
Smartphone cameras have greatly improved in the last few years and it’s possible to capture decent video footage using one. It might be tempting to try to produce your own videos in-house, and you could probably make something that looks acceptable, depending on your experience. But many hidden production details go into producing the best video—details that amateur video producers can easily miss but that make a big difference in the final product.
A video production company exists to create the best videos they can. They must be dedicated to the craft and continually stay abreast of advances in technology and techniques. The production team needs the professional skills to provide the best video production services for its clients, translating to a better ROI for your next video marketing effort.
As good as consumer-level cameras are, they are no match for professional equipment. To compete for clients in their industry, the best video production companies must invest in the tools of their trade. Top-notch cinema gear, including professional-grade cameras, lighting, sound equipment, and related production fixtures and tools, does not come cheap. This kind of investment would not make sense for businesses that only produce an occasional video now and then. Still, it is essential for ambitious professional production companies that create enough projects to make it affordable.
Of course, even the best camera needs appropriate lighting equipment to produce videos that look professional. Even sunlit outdoor scenes may need artificial light, fillers, filters, reflectors, stands, and more. Video production companies not only have the required equipment, but their team also knows how to light any shot to create the desired effect and mood. This makes the actors and the setting look their best.
Academy Award-winning documentary filmmaker Michael Moore provided just one tip for improving the quality of a feature film made on a budget: “Better sound.” He went on to say that nothing marred an otherwise good production more than substandard sound and that no problem was more common in videos. Video production agencies know this and have the audio production tools and expertise to capture crystal-clear sound for their clients, whatever the shooting conditions.
Editing is arranging the various shots to construct either a well-structured narrative or a superb informational or persuasive argument.
Everyone knows that editing constructs a video’s pace, but many don’t know the editing process is crucial for compelling video storytelling. Nor do most clients realize how complex the editing process really can be. Even a skilled editor may require hours to produce a rough cut for a 30-second spot.
A full-service video production company will have seasoned editing professionals on board who know how best to communicate your brand’s message through the moving image. Whether they are cutting branding videos, training films, or animated explainer videos, an experienced editor knows how to produce the most significant impact for their clients.
Besides editing, other post-production elements include motion graphics, color correction, sound mixing, and other steps. Again, these are details that most clients know little about, while professional video production companies tend to them every day.
There is a saying in film and video production when something has gone wrong: “We can fix it in post.” And while this may sometimes be true, usually whatever it is that needs fixing could have been avoided in the first place with better planning. Pre-production involves researching the target audience, writing the script, storyboarding, casting and rehearsing the talent, costuming, designing and building sets (if any), and planning every shot.
The best video production companies are well-versed in running this process for their clients. It’s in their interest to do everything possible to make sure the production goes smoothly, keeps on schedule, and stays within the budget. Their team has the experience to anticipate all the issues that might derail a less-well-prepared video production.
Many companies that try to produce their own videos make a huge mistake. They create the videos they want to see, not the ones their customers will respond to. One intangible but priceless benefit of hiring a video production agency is the perspective they can provide.
Professional producers, writers, and directors focus on achieving your goal: videos that speak to your customers. These unbiased extra eyes on a project can make the difference between a video that gets positive feedback from its target audience and one that falls flat.
When you hire a full-service video production company, you get a well-oiled machine dedicated to delivering your company’s message. Whether through brand videos, content marketing for social media, or other corporate video projects, a video services media group will help your company tell its story.
The team you hire should have years of experience providing video production services for clients like you; that should be its core competency. When you leverage that expertise, you will end up with a better product in less time and with less headache than you could produce it in-house.
To recap, video is as integral to a modern brand’s digital marketing strategy as are search engine optimization, email marketing, or social media. Research has shown that 90% of shoppers rely on videos for their purchasing decisions. And for 65% of website visitors, the presence of a high-quality video is enough to make them choose that brand’s product or service.
With so much riding on the quality of your video offerings, it makes good business sense to ensure yours are as good as they can be. A full-service video production company will create the best video for your needs. This frees up time for you to focus on your own company.
Engaging a top video production company may seem like a significant investment, especially when home movie making has become widespread. But it pays to get professional production services for your videos.
Look at it this way: Many of us can cook a passable meal, but when we want something outstanding. We go out to a restaurant to have a dinner that a professional chef has prepared.
Another analogy is car repair. Many people have the skill to perform basic maintenance tasks and minor repairs. But we know that a mechanic has the tools and know-how to make the repairs much more quickly and competently. We save ourselves time and worry by letting the professional provide their customer service.
Hiring a video production agency is much the same.
Now is the time to up your video game—don’t hesitate to hire a professional video production team to help you put your best foot forward.
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