If you’ve done much research into digital marketing, you probably know how essential videos are for promoting your company and its brands. People are much more likely to watch a video than to read an article or skim through blog posts. Focusing your marketing efforts on video content is an effective way to reach your […]
Even before the pandemic brought new communication challenges, video production had evolved as a top priority across most industries. This growth is all thanks to the medium’s impact value. Whether it’s your business’s employees, shareholders, or consumers, research shows that people retain 95% of a video message compared to just 10% of text copy. As […]
ASL Can Produce Your Video Projects in Every Major Market Over the past 10+ years, ASL Productions has been producing videos all over the country. With our travels comes a talented network we’ve built through each production every step of the way. What has resulted is a team of talented professionals in every area of […]
Over the past 10 months Zoom has become a large part of our lives. We’re meeting up with friends, celebrating holidays and conducting business all through the online meeting platform. Zoom has also become a great way to capture content. Virtual conferences, online meetings and interviews are all viable pieces of content to capture from […]
Sizzle video. It’s not just the sound bacon makes on the frying pan, but one of the most ubiquitous forms of video content out there. What is also a brief reel for actors, directors, and camera ops to show their work in a snippy form, is also an industry standard in event video production. So […]
ASL Provides Full Remote Viewing/Producing Capabilities ASL Has Produced Over 50 Remote Video Productions Since COVID-19 Changed Our World In March ASL Productions is a trusted leader in remote video productions. We have full remote filming, directing and viewing capabilities through Zoom or other online meeting platforms. Our fully remote access allows our clients to have complete […]
Since 2019, we’ve been working hand in hand with social media agency Attention Global and their client, Abbott Laboratories, promoting the many wonders of Abbott’s Freestyle Libre 14-day glucose monitoring system. We’ve had all different types of productions with Abbott, from comedic spots (see above) to our first celebrity endorsement video this past month. Our […]
Hi Everyone! We’ve had an exciting and busy slate of nationwide productions lately. Recent shoots include stops in Oklahoma City, Chicago and Miami. Without further adieu, lets recap. ASL has created a diverse array of content alongside Attention Global for Abbott Laboratories’ Freestyle Libre Diabetes monitoring sensor. Typically, we focus on documenting user success stories and […]
We are back in full swing creating new videos as productions have started to open up across the country. A lot of our clients are preferring to use our remote viewing capabilities to oversee their projects. We are able to provide a live view of our shoots as they happen. Our streamlined approach allows direct communication […]
Interviews are the backbone of corporate video content. Within corporate recruiting videos, event reels, and testimonials, the interview segment is a crucial factor in the final video. But where can you turn to read about post-production tips for video interviews? Well, ASL is your video production resource. Opting for a more professional production will certainly […]
UGC or User Generated Content is becoming more and more prevalent in the age of COVID-19. At ASL, our clients are turning to these type of videos as a way to continue their video marketing strategy. Many of our clients film themselves on their device and send us those videos. We turn those videos around […]
Hi Everyone! As we continue our social distance and work from home measures, we are still pumping out content for our partners. We’re working with our clients to adapt their video marketing strategies in light of the Covid-19 outbreak. We wish everyone health at home as the world continues on the road to recovery. But […]
Creating a video in the age of coronavirus is not an easy task. Organizing your vision with your creative team is hard enough over video conferencing. But, organizing crew, talent, props, locations and everything else involved in a video production is much harder than it was before the pandemic. Despite the new obstacles in front […]
“We want to continue our video marketing strategy campaign but how can we with social distancing in place?” It’s a question we are getting over and over again from our clients. The answer is simple. Repurpose video content to create new video assets. With the country unable to gather in groups for video productions, or […]
In our previous post, we featured the first part of our pharmaceutical video case study. We chronicled our three day shoot in Austin, TX with Abbott Laboratories and all of our challenges and successes. The next phase of our shoot shifted focus from an overview of people using the Freestyle Libre 14 day system to […]
Editor’s note: All of us at ASL are lucky to be working with Abbott, a company making a difference, fighting against COVID-19. At the time of this pharmaceutical video case study, Abbott is releasing an anti-body test that could be a major factor in returning our lives to normal. Last year one of our agency […]
So this is the new normal. Working from home, communicating via email and teleconference. There’s a lot to get used to with how the world is changing due to the coronavirus outbreak. But life is still moving on. Businesses still need to operate and reach their employees, investors, clients and consumers. That’s not going to […]
Let’s face it, making a video is easy. We’ve all done it. Inside everyone’s pockets are devices that have revolutionized the simplicity in which videos are to be shot, edited, and stylized with all sorts of effects. While all this has been great for the democratization of video, it’s upped the ante for what audiences […]
A sales presentation nowadays isn’t what it used to be. The stereotypical boardroom sales pitch festooned with slides, charts, and those awkward, strategically-placed jokes has become a thing of the past. Making a sales proposal today is a multimedia event that requires a creative strategy and bold vision to make an immediate and lasting impact […]
So you’ve just gone through a video production. The budgets, the shoot day, followed by notes and edits, and here you have it, your final video. It looks great, sounds great, and was kind of exactly what you had in mind. But there it is, just sitting, floating up there in your Cloud. Now how […]
We’re all familiar with the “About Us” section we go to on websites. It’s the tab we’re looking for when we’re trying to figure what on earth this company is all about. A good “about us” section will be loaded with a company history, basic details, contact info, and a mission statement. A great one […]
You can’t scroll through Instagram, Facebook, LinkedIn or Twitter anymore without seeing a slew of beautiful, attention-grabbing videos on your feed. Videos have long been a marketing tool for businesses to deliver a visual aid to their audiences. However, the old guard of corporate promotional videos is being replaced by a flashy wave of bite-sized clips. These […]
Like most creative services, the range of cost for video production can vary, depending on a multitude of factors. Unfortunately, there is no straight answer regarding how much it costs to outsource video production. Why hire a professional video production crew? Anyone can film a video on their phone, right? Well, not all video content […]
Knocking your digital marketing strategy out of the park requires hitting on several levels. Whether it’s through video, social media, or a dynamic visual presence. Between social media platforms and company webpages, visual content has more places than ever to live. With these endless spaces, a digital marketing partner has become indispensable players in the marketing space. […]
Professionally produced videos are differentiated by their high quality appearance and contextual effectiveness. To build exceptional content from scratch, you need professional video production services. Because moving from the shoot to the editing room requires specific skillsets that make everything come together as a cohesive unit. Unfortunately, not every video out on the web is […]
You’ve probably seen many explainer videos. Maybe even in the last week. In the world of product videos, they’re turned(?) to whenever the need comes to explain a product, a new startup, a software platform, or well, just about anything that needs explaining. When it comes to getting vital information across to your audience, videos are the preferred […]
Videos live everywhere these days, and homepage video has become one of the most effective means of using your video content to make your website all the more attractive to visitors. For businesses, the foray into video marketing is more pivotal now than ever. According to Vidyard, 71% of marketers have reported that their video […]
Corporate Recruiting Videos: Where to Start We’ve seen corporate recruiting videos used for years to attract prospective employees. However, there’s no one-size-fits all approach. Every business is different. So, in order to serve their own unique purposes, every company should tailor their recruiting videos to fit their specific brand identity. The benefits of corporate recruiting […]
The hear and soul of a corporate video productions is a video interview. They move the narrative forward, put a face to a company, and capture the spirit of an event. Pulling off the perfect interview relies on preparation as much as it does having an experienced production team. Without a focused effort, common mistakes can […]
Video and marketing have been together since the beginning. This is nothing new, right? So why is it that you’re constantly hearing about video as a MUST HAVE for converting leads and boosting your business’ marketing strategy? We already know that video is a wildly effective bridge to relate with your audiences. Even a ten-second […]
Company culture has taken on greater importance with the rise of social media platforms that put businesses on display to the world. In today’s age, promoting your company’s values has become nearly as important as the promotion of your product or service. It just so happens that video has become one of the most effective […]
Digital marketing is full of methods to help you get the most out of your website. Optimizing your website can increase your marketing reach and actively yield benefits while you go about running your business. Think of it like a tree: as the branches grow the roots are also growing underground, planting the tree in […]
From synchronized swimmers to the Super Bowl, we travel the country and step up our game to provide our clients with the best possible video content. In last month’s newsletter, we teased working on a specialty footwear project. Well that shoot has wrapped and we’re thrilled to share some images from our shoot with the first footwear and apparel […]
When looking at User Generated Content, authenticity is everything for Millenials. The first social media generation has turned a wary eye towards advertisers, instead turning to their peers for recommendations. Out of a group of individuals surveyed, 76% answered that they trust content shared by “average people” over content promoted by brands. So does this […]
Whether you’re aware of it, or not, you’ve most likely used video host sites before. The social media behemoths of Facebook, Twitter, and Snapchat all use their own hosts to seamlessly integrate the infinite sea of content being uploaded each day. In the arena of video host sites, one appears to stand high and mighty […]
Videos are more important than ever in every company’s digital marketing strategy. We break down why they are so important, and how best use them.
Linkedin video, as a platform, is undervalued. B2B companies can reach their target audience easier than on other social platforms with less limitations.
ASL’s had another busy month of production projects with coverage of events, series, and testimonial video interviews.
Having a Digital Marketing Partner is important for your marketing strategy. ASL explains exactly what to look for, and why, in your company’s partner.
Testimonial videos are an essential part of any digital content strategy. We’re going to focus on what makes your testimonial video effective.
Small business videos are key to any company’s marketing strategy. Recruiting videos, company story videos and product videos are all great marketing tools
Your corporate video production requires all production elements working together in order to successfully portray the message of your video . You may be trying to be informative, relatable, or perhaps just entertaining. But no matter what your messaging is, your video must always catch and keep hold of a viewer’s attention. There are many ways to […]
So you’re seeing your competitors all post corporate videos on their websites, Instagram, LinkedIn, YouTube, or any of the countless platforms out their hosting video content. You’ve posted on social media and shared articles and done everything in your power to promote your brand, but seem to have expended your capabilities. Mist Media Reports that […]
You’ve probably seen many explainer videos. Maybe even in the last week. In the world of product videos, they’re turned to whenever the need comes to explain a product, a new startup, a software platform, or well, just about anything that needs explaining. When it comes to getting vital information across to your audience, videos […]
LinkedIn. It’s the place where you catch up with old friends, update your resume, and network with professionals from around the world. It’s also becoming one of the fastest growing video content platforms, with the recent ascension of Linkedin video, in the world. 97% of B2B marketers using it as a content distribution channel! LinkedIn […]
Hi Everyone! March has been an nyc video production whirlwind. We’ve worked on some of our most ambitious projects to date, while also covering some eye-opening events in the tech sector. Before we head full-throttle into spring, here’s a recap of some of the exciting video production projects that kept us busy at ASL this March! A […]
We’ve talked about how working in New York video production boasts endless advantages through its stream of resources and opportunities. Well, one of our favorite resources lies just to the west and is greater in population than New York City. At just a three-hour drive from its rocky northern reaches in Mahwah to the southern […]
From sports content companies to digital marketing agencies and everything in between, the field of companies in corporate video production NYC is ripe with content creators looking to make unique videos to build their brands. We’ve already shown you what it is that a full service video production company can bring to the table. But […]
What makes a Video Production Company a Full Service Video Production Company is the partnership entered into with our clients and the guarantee that we are the only call you will ever need to make creating a corporate video for your company. Regardless of how much help you need with creative, the scale of your […]
Corporate events come in all shapes and sizes. From massive consumer conventions to company-wide summits to intimate lecture series’, we’ve produced multipurpose corporate event video that we’ve been proud to show off to all involved. As video producers, corporate events are always a thrill to cover. Though they may run on tight schedules, no two […]
Video producers play a pivotal role in the success of any video project, yet their contributions often go unnoticed in the spotlight. Particularly in hubs like New York, video producers are among the first names credited, but you won’t see them collecting awards or making headlines. Their role spans the entire process—managing pre-production, production, […]
The Process: Producing a Construction Safety Video Construction Safety Video with Hunter Roberts In the spring of 2018, we were shortlisted for an extensive project producing a construction safety video for Hunter Roberts Construction Group, a leading construction group specialized in complex projects including skyscrapers, hospitals, and even a park on the Hudson River. [maxbutton […]
At ASL, we’ve earned a name for ourselves by being resourceful in production, while producing videos that we’re genuinely proud of. When working in corporate video production, you need to be flexible. Companies and agencies alike have very specific ideas in mind, and as a video production company, you’ll need to service their needs while […]
Hi Everyone! 2018 was quite the year for all of us at ASL Productions! We produced amazing video content with new and continuous content partners and want to thank everyone for participating in our successful 2018. Before we can officially move on to 2019, lets take one last look at some of our projects from […]
With a 7 AM call time for our video shoot in Sunset Park, Brooklyn, the ASL team and crew met outside GUM studios, a massive production facility tailored to commercials, films, TV shows, music videos, and high-end photoshoots. The Project – Six:02 is a unique concept for women under the Foot Locker brand. In launching their […]
Hi Everyone! The holiday season is officially here! So, if we don’t see you ahead of time, we want to wish you Happy Holidays and a wonderful New Year! Now for the last time in 2018, let’s get to our highlights from the last month. ASL worked […]
New York City. If you can get beyond the swirling masses and head-scratching metro schedules, it’s not all that bad of a place. Especially if you’re in video production, where opportunities are aplenty and drone shots from far above the grids of Gotham look ready for the big screen. While LA may reign supreme in […]
Mistakes. We’ve all made them. And in video content production, the ways they could happen are numerous. In the 15 years that we’ve worked in video content production, we’ve seen it all: from the good, to the bad, to the downright strange. Whether it’s a technology failure, a routine blunder or a mindless bout of […]
It’s 2018 and Ariana Grande, Nicki Minaj, and Blake Shelton are pointing us in the direction of a revolution in video content. The three pop megastars and more have all experimented with the concept of the vertical music video. Vertical Video? Isn’t that just for those crazy teenagers on Snapchat? In September 2018, YouTube announced […]
At ASL, we produce video projects for many different types of agencies. We thought it might be helpful to analyze agency relationships and inform you of different things you may encounter with each type of agency. Creative Agencies The most common type of agency in corporate video production is a creative agency. We mentioned the […]
When working in corporate video production, as the company evolves, you’re going to start working with agencies. At ASL, we work with all types of agencies: digital agencies, PR agencies, creative advertising agencies and everything in between. Due to the endless variables that come into play when putting on a production, a synergy between video […]
Oh, hey there. It’s Max here, ASL’s Resident Millennials Correspondent. I’ve been conditioning myself to knock out an article greater than 280 characters. When I’m not busy swiping, snapping, or charting out my next juice cleanse, I’m generally keeping up with the internet’s latest video marketing trends. Born between 1981 and 1997, Americans of the […]
Hey Friends, While some production companies slow down during the summer, ASL pushes harder to create more content. We’ve been producing tons of shoots, including a livestream and carnival, in August mostly because we know you love reading all about them. Take a look at some of our highlights below. ASL produced […]
By now, we all have a pretty good idea of what a bad testimonial video looks like. SNL has ripped the tactic to shreds in their phony advertisements for Activia, Lincoln, and most recently the Amazon Echo. Let’s face it, there is something inherently hilarious about a bad testimonial: bad actors hamming their way through […]
So it’s 2018 and you probably know several people out there making it in the freshly-dubbed “Gig Economy”: Freelancers, as they’re also known. Until this point, freelancers have carried the reputation as specialists, hired hands brought on board to cut a task with an end date in sight. If one were to picture a […]
Hey Friends, The average time people spend reading an article online is 37 seconds and we’ve produced some pretty cool shoots in the last month, so here are our past 31 days in 37 seconds (approximately). ASL broke into the fashion world in July with our shoot with Bloomingdales! We filmed […]
Towards the end of last month, ASL accomplished a feat they said couldn’t be done. We were on location and provided video production crews for five shoots, in five different cities, all in one day. You heard (read) us correctly. We had two shoots with Barstool Sports in DC and New York, one shoot with William […]
Hey Friends, It’s the email you’ve all been waiting for, our monthly recap! One of our hallmarks at ASL is our nationwide reach, and ability to provide crews and take on shoots all over the country and internationally. In May, ASL teamed up with Aspen Dental on a production in Augusta, Georgia. We […]
April has flown by but we don’t want to see it in our rear view without taking you on our video production journey for the month. Lets strap on our production boots and get to it. ASL headed to the Rust Belt to partner with Aspen Dental in Steubenville, Ohio. We filmed a heart […]
Using Professional Videos to Highlight Company Culture It can be tricky to make certain industries seem exciting and engaging for new prospective employees, but one of the best methods to attract new talent and get them engaged is to create high-quality company culture videos that highlight all of the benefits of working with […]
Why Do I Need Professional Pharmaceutical Video Production? Pharmaceutical companies are among the many businesses that can benefit from professional video production in many ways. Unlike other types of media, video offers the ability to showcase the latest developments and technologies using an effective visual presentation. Reach Audiences More Effectively For […]
According to a study conducted by Kleiner Perkins Caufield, online video accounts for 74% of all online traffic, and case studies are no exception. Video case studies can be highly beneficial to your company, serving as authentic recommendations for other potential clients while further promoting your brand through social media and other outlets. Customers themselves […]
These days it isn’t just about pushing your brand to build overall awareness for your business. Instead, its about making a connection with your audience so your brand stands out as an entity with its own personality. Online marketing capabilities have made it easier than ever for businesses to hold their own among competitors, but […]
Hey Friends, The holiday season is about to turn over to the New Year and our plate has been full. Let’s get right to it! Click on this picture to see the final product of our Aspen Dental shoot in Louisville. ASL created more content with Aspen Dental, this time in Louisville, Kentucky. We profiled […]
Hey Friends,
The holiday season is about to turn over to the New Year and our plate has been full. Let’s get right to it!
When producing corporate videos, it’s a good idea to have a script in place to improve the structure of the narrative. While video testimonials, event shoots, and certain other types of videos may be exceptions, most corporate videos will benefit from a script. Start with a Video Brief Prior to writing a video script, we typically […]
In the world of corporate videos, credibility and trust are paramount. One of the most effective ways to establish these qualities is through the use of testimonials and case studies. These powerful tools allow companies to showcase real-life experiences and success stories, providing potential clients with valuable insights into their products or services. In this […]
When it comes to promoting a small business, we understand that you need your business to shine with the same level of class, professionalism, and trust commanded by larger businesses. It can be difficult to get that kind of advertising on a smaller budget. However, at ASL Productions, we know how important quality is for […]
Animation allows you to approach the promotion of your brand with unlimited imagination, with the added bonus of maintaining a cost-effective video production. There are several ways we use animation in our video productions at ASL, including as an enhancement over live action video, as one or more sections of a larger live-action piece, and […]
The development of virtual reality technology in the past few years, and of 360-degree video in general, has led to a largely untapped new medium for businesses to promote their products and brands. While some believe this is just a passing fad, virtual reality and the like now have greater potential to become mainstream due […]
Professionally produced videos are differentiated by their high quality and effectiveness. Here, we explore some of the elements that contribute to professional-quality video content. At ASL Productions, our service is differentiated by our adaptability, resourcefulness and personal touch. Prioritizing these qualities ensures that we exceed our partners’ expectations at every level. When you outsource video […]
Utilizing green screen production techniques, whether in a traditional or live production setting, provides a lot of flexibility in post-production. Why use a Green? The beauty of using a green screen is that you can animate the background behind your subject with movement and effects too costly to do produce live on set. Green […]
Like most creative services, the range of cost for video production can vary, depending on a multitude of factors. Unfortunately, there is no straight answer regarding how much you’ll spend on professional video production. Why hire a professional video production crew? Anyone can film a video on their phone, right? Well, not all video content […]
ASL has been touring…. ASL has been touring the country lately for a host of exciting video projects. Here’s a look at the highlights. For RSM, a national audit, tax and consulting company, we traveled to three different cities – Houston, New Orleans and Las Vegas. As part of RSM’s ongoing diversity initiative, they sponsored […]
In light of recent events at Google, which made headlines after letting go of an employee who openly challenged hiring practices, as well as Deloitte’s elimination of its employee affinity groups for women and minorities this summer, we would like to highlight how one of our clients’ ongoing commitment to cultural diversity has benefited their […]
Conducting an engaging video interview that captures the attention of your audience takes more than simply asking a series of yes and no questions. Learn details that lead to conducting an interview that stands out as genuine and memorable. Get Comfortable Everyone should get comfortable before the camera starts rolling. To loosen up, we often […]
As digital content marketing becomes ubiquitous, how does a startup stand out and get noticed? The answer could be video content. On an Internet rife with noise, high-quality video content, content that creates an emotional connection consumers buy into, is getting results. As such, short-form original video content has become a critical component to the […]
HEY FRIENDS, While most of NYC enjoys summer Fridays at the beach, our partners have kept us sharp all season, and on a short leash! Here are some projects we wouldn’t break for. ASL collaborated with Fuji Electric on a promotional video for their North American branch. We were challenged with producing a short-form piece […]
HEY FRIENDS, We’re excited to share some of our recent projects, so let’s get to it! ASL collaborated with long-time partner Aspen Dental in Pittsburgh for their annual Day of Service event, during which veterans receive free dental care in over 400 Aspen offices throughout the country. Some of these veterans shared their stories with us, […]
ASL teamed up with the National Association of Music Merchants (NAMM) for the second consecutive year to celebrate the creation of music. We documented Make Music Day, the annual celebration connecting musicians and music lovers. Make Music Day consists of free public events spanning various locations and activities in New York City. With multiple overlapping […]
No matter the medium, the most important rule of storytelling is, “show don’t tell.” Writers want to captivate their audience through action, senses, and feelings, not hit them over the head with meaning. For this reason, visual storytelling is so important. An image can and should convey just as much power and meaning as a […]
Hey friends, We’re excited to share some of our recent projects, so let’s get to it! ASL traveled to the Talladega Superspeedway in Alabama to collaborate with Aspen Dental, and racers Danica Patrick and Clint Bowyer, for a comedic social media spot in which Bowyer pushes to become Patrick’s tooth fairy. Both Patrick’s and Bowyer’s comedic […]
Hey friends, We’re excited to share some of our recent projects, so lets get to it! ASL Productions recently collaborated with Lincoln Financial Group on a scripted campaign that showed us the faces of everyday heroes. Among other compassionate moments, we filmed mom checking under the bed for monsters and dad heating up leftovers after his daughter’s […]
Hey friends, We’ve worked on some great projects recently, and we’re excited to share the highlights! David Yurman called on us to cover their manager’s training conference. After two days of jewelry presentations and team-building exercises, we’re feeling great about our newfound diamond prowess. Can you spot the difference between a diamond and cubic zirconia? […]
Interviews and documentary-style videos are often focused on capturing the honest, unbridled reality of a person, company, or situation. Our New York and New Jersey video production teams specialize in real-world content, so we understand that the production of such content requires more than simply pointing and shooting the subject—it requires informed strategy. What are […]
More often than not, a corporate video benefits the most from testimonials and case studies. They show the target audience (clients, employees, or the general public) how important your message is and how it is actually impacting the demographic in the real world. They’re an essential form of visual storytelling. From their years of experience […]
On February 9th, our wonderful ASL crew trudged through ice and snow to shoot the grand opening of Footlocker’s new flagship store in Times Square. The multi-camera shoot was live-streamed onto giant screens encircling the building and would’ve put New Year’s Eve to shame with its grand shoe-dropping and shoelace-cutting ceremony. Award-winning E! News anchor […]
How We Sell Your Service The goal behind a commercial is to sell something (be it a product, service, or both) to your consumer without making them feel like they are being sold something. Web and television commercials are not like newspaper advertisements, where an overt and flashy message is normal. Rather, commercials are like […]
While much of our work comes in non-narrative form with interviews and testimonials to carry the story, our New York and New Jersey video production crews are also comfortable catering to a narrative need. We are a team of storytellers, no matter the format. One of the biggest keys to a successful narrative commercial is […]
The role of a producer is so often misinterpreted, and for good reason—there are many types of producers. The producers of different media types can fulfill completely different roles. So, what exactly is a film producer? Essentially, a film producer coordinates all aspects of the production process. Their job is to ensure that everyone involved […]