On February 9th, our wonderful ASL crew trudged through ice and snow to shoot the grand opening of Footlocker’s new flagship store in Times Square. The multi-camera shoot was live-streamed onto giant screens encircling the building and would’ve put New Year’s Eve to shame with its grand shoe-dropping and shoelace-cutting ceremony. Award-winning E! News anchor […]
How We Sell Your Service The goal behind a commercial is to sell something (be it a product, service, or both) to your consumer without making them feel like they are being sold something. Web and television commercials are not like newspaper advertisements, where an overt and flashy message is normal. Rather, commercials are like […]
While much of our work comes in non-narrative form with interviews and testimonials to carry the story, our New York and New Jersey video production crews are also comfortable catering to a narrative need. We are a team of storytellers, no matter the format. One of the biggest keys to a successful narrative commercial is […]
Hi ASL Friends, We’ve come a long way at ASL, evolving from a one-man production company into a burgeoning organization producing national campaigns through their talented video crew. Last Sunday, we reached another milestone as Tums aired its Super Bowl QuarterTime Show on YouTube and Twitter during the big game. ASL first partnered with Tums […]
The role of a producer is so often misinterpreted, and for good reason—there are many types of producers. The producers of different media types can fulfill completely different roles. So, what exactly is a film producer? Essentially, a film producer coordinates all aspects of the production process. Their job is to ensure that everyone involved […]
When it comes to promoting small businesses, we never sacrifice quality for budget. At ASL, we seek to provide all our partners with the same level of premium quality content, which is why small businesses choose us to provide them with exceptional corporate video marketing content on limited budgets. Here is a little insight into […]
Whether we are talking about our Los Angeles, South Florida, New Jersey or New York video crew, we at ASL offer extremely talented production teams for our client’s service. We always want to make sure that each of our clients receives the best of the best treatment. That type of discipline trickles down to how […]
Mary Ann and Robert Dyess thought a pirate themed office would make going to the dentist less AAArduous Hi ASL Friends, ASL Productions’s video crew has traveled all over the map finding many treasures along the way. First we teamed up with Aspen Dental, transforming one of their new offices into a pirate themed adventure. The production […]
When people imagine film or video production, most of the time they think of Los Angeles, California. Now, although that may be the most iconic kingdom of screen production, it is not the only one in the country. New York City has always been home to a vast array of special talent, including no shortage […]
Filmmaking is more than just placing a few actors in front of a camera and having them read lines. A videographer understands that the audience needs to be engrossed in the world of the story, rather than having the message be preached to them. If someone looks at a film, commercial, or corporate video, they […]
Carrie Ann Inaba and Eric Decker taking a selfie with their fans after revealing their entire J.C. Penney purchases only cost a penny Hi ASL Friends, This last month saw a variety of shoots that are adding to and expanding the ASL video production repertoire. Our projects ranged from a shoot with McDonalds showcasing their restaurants of the future to producing […]
Like any multi-faceted industry, video production is a complex balancing act of various jobs and tools. With all of the video crew departments to keep track of, it is a miracle that any small or large production is completed at all. What about when someone makes a mistake, or there is a circumstance that no […]