UGC or User Generated Content is becoming more and more prevalent in the age of COVID-19. At ASL, our clients are turning to these type of videos as a way to continue their video marketing strategy. Many of our clients film themselves on their device and send us those videos. We turn those videos around […]
Hi Everyone! As we continue our social distance and work from home measures, we are still pumping out content for our partners. We’re working with our clients to adapt their video marketing strategies in light of the Covid-19 outbreak. We wish everyone health at home as the world continues on the road to recovery. But […]
Creating a video in the age of coronavirus is not an easy task. Organizing your vision with your creative team is hard enough over video conferencing. But, organizing crew, talent, props, locations and everything else involved in a video production is much harder than it was before the pandemic. Despite the new obstacles in front […]
“We want to continue our video marketing strategy campaign but how can we with social distancing in place?” It’s a question we are getting over and over again from our clients. The answer is simple. Repurpose video content to create new video assets. With the country unable to gather in groups for video productions, or […]
In our previous post, we featured the first part of our pharmaceutical video case study. We chronicled our three day shoot in Austin, TX with Abbott Laboratories and all of our challenges and successes. The next phase of our shoot shifted focus from an overview of people using the Freestyle Libre 14 day system to […]
Editor’s note: All of us at ASL are lucky to be working with Abbott, a company making a difference, fighting against COVID-19. At the time of this pharmaceutical video case study, Abbott is releasing an anti-body test that could be a major factor in returning our lives to normal. Last year one of our agency […]
Hi Everyone! All of us at ASL are adapting to the new way of work and life. Although our team is socially distancing, we feel it’s important to continue on with as much normal activity as possible. We wish you and your loves ones health and safety during this difficult time. Without further ado, here’s […]
Different video strategies require different videos. Across the Internet, new videos are dotting up in just about every industry imaginable. E-commerce companies are utilizing sharp, informative videos to sell their product. Software services are turning to video tutorials to ease their users into their new programs. Consumer brands are constantly reinventing themselves and developing their […]
So this is the new normal. Working from home, communicating via email and teleconference. There’s a lot to get used to with how the world is changing due to the coronavirus outbreak. But life is still moving on. Businesses still need to operate and reach their employees, investors, clients and consumers. That’s not going to […]
Let’s face it, making a video is easy. We’ve all done it. Inside everyone’s pockets are devices that have revolutionized the simplicity in which videos are to be shot, edited, and stylized with all sorts of effects. While all this has been great for the democratization of video, it’s upped the ante for what audiences […]
Hi Everyone! Here are some highlights of our recent work. Our most recent production with Attention and Abbott took a closer look at how the Freestyle Libre is improving the life of one user, Austin James. Austin, a father and musician, used to have to prick his fingers several times a day to test his blood sugar, affecting […]
A sales presentation nowadays isn’t what it used to be. The stereotypical boardroom sales pitch festooned with slides, charts, and those awkward, strategically-placed jokes has become a thing of the past. Making a sales proposal today is a multimedia event that requires a creative strategy and bold vision to make an immediate and lasting impact […]