HEY FRIENDS, We’re excited to share some of our recent projects, so let’s get to it! ASL collaborated with long-time partner Aspen Dental in Pittsburgh for their annual Day of Service event, during which veterans receive free dental care in over 400 Aspen offices throughout the country. Some of these veterans shared their stories with us, […]
ASL teamed up with the National Association of Music Merchants (NAMM) for the second consecutive year to celebrate the creation of music. We documented Make Music Day, the annual celebration connecting musicians and music lovers. Make Music Day consists of free public events spanning various locations and activities in New York City. With multiple overlapping […]
No matter the medium, the most important rule of storytelling is, “show don’t tell.” Writers want to captivate their audience through action, senses, and feelings, not hit them over the head with meaning. For this reason, visual storytelling is so important. An image can and should convey just as much power and meaning as a […]
Hey friends, We’re excited to share some of our recent projects, so let’s get to it! ASL traveled to the Talladega Superspeedway in Alabama to collaborate with Aspen Dental, and racers Danica Patrick and Clint Bowyer, for a comedic social media spot in which Bowyer pushes to become Patrick’s tooth fairy. Both Patrick’s and Bowyer’s comedic […]
Hey friends, We’re excited to share some of our recent projects, so lets get to it! ASL Productions recently collaborated with Lincoln Financial Group on a scripted campaign that showed us the faces of everyday heroes. Among other compassionate moments, we filmed mom checking under the bed for monsters and dad heating up leftovers after his daughter’s […]
Hey friends, We’ve worked on some great projects recently, and we’re excited to share the highlights! David Yurman called on us to cover their manager’s training conference. After two days of jewelry presentations and team-building exercises, we’re feeling great about our newfound diamond prowess. Can you spot the difference between a diamond and cubic zirconia? […]
Interviews and documentary-style videos are often focused on capturing the honest, unbridled reality of a person, company, or situation. Our New York and New Jersey video production teams specialize in real-world content, so we understand that the production of such content requires more than simply pointing and shooting the subject—it requires informed strategy. What are […]
In February, ASL’s New York/New Jersey video crew found themselves a new breed of partner–TigerRisk Partners, the leading risk, capital, and strategic advisor to the global insurance and reinsurance industries. This was a titan of a project with multiple shoot days that took our New York and New Jersey commercial production team to TigerRisk offices […]
More often than not, a corporate video benefits the most from testimonials and case studies. They show the target audience (clients, employees, or the general public) how important your message is and how it is actually impacting the demographic in the real world. They’re an essential form of visual storytelling. From their years of experience […]
Hey ASL Friends, ASL Productions is off to the races once again! We’ve had a pretty busy month traveling all over the country, creating awesome video content. First, our New York/New Jersey video production crew headed to our nation’s capital to create a promo video piece for BET’s new show, The Quad. We also filmed actor Lance […]
On February 9th, our wonderful ASL crew trudged through ice and snow to shoot the grand opening of Footlocker’s new flagship store in Times Square. The multi-camera shoot was live-streamed onto giant screens encircling the building and would’ve put New Year’s Eve to shame with its grand shoe-dropping and shoelace-cutting ceremony. Award-winning E! News anchor […]
How We Sell Your Service The goal behind a commercial is to sell something (be it a product, service, or both) to your consumer without making them feel like they are being sold something. Web and television commercials are not like newspaper advertisements, where an overt and flashy message is normal. Rather, commercials are like […]