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Video Production And Digital Marketing Insight

Animation in Corporate Video Production

Animation allows you to approach the promotion of your brand with unlimited imagination, with the added bonus of maintaining a cost-effective video production. There are several ways we use animation in our video productions at ASL, including as an enhancement over live action video, as one or more sections of a larger live-action piece, and […]

Immersive Video Technologies as Marketing Applications

The development of virtual reality technology in the past few years, and of 360-degree video in general, has led to a largely untapped new medium for businesses to promote their products and brands. While some believe this is just a passing fad, virtual reality and the like now have greater potential to become mainstream due […]

Why Businesses Need Professional Video Production Services

Professionally produced videos are differentiated by their high quality and effectiveness. Here, we explore some of the elements that contribute to professional-quality video content. At ASL Productions, our service is differentiated by our adaptability, resourcefulness and personal touch. Prioritizing these qualities ensures that we exceed our partners’ expectations at every level. When you outsource video […]

How and Why We Use Green Screens

Utilizing green screen production techniques, whether in a traditional or live production setting, provides a lot of flexibility in post-production.   Why use a Green? The beauty of using a green screen is that you can animate the background behind your subject with movement and effects too costly to do produce live on set. Green […]

How Much it Costs to Outsource Video Production

Like most creative services, the range of cost for video production can vary, depending on a multitude of factors. Unfortunately, there is no straight answer regarding how much you’ll spend on professional video production. Why hire a professional video production crew? Anyone can film a video on their phone, right? Well, not all video content […]

On the Road Again!

ASL has been touring…. ASL has been touring the country lately for a host of exciting video projects. Here’s a look at the highlights. For RSM, a national audit, tax and consulting company, we traveled to three different cities – Houston, New Orleans and Las Vegas. As part of RSM’s ongoing diversity initiative, they sponsored […]

Human Resources: The Other Marketing Department

In light of recent events at Google, which made headlines after letting go of an employee who openly challenged hiring practices, as well as Deloitte’s elimination of its employee affinity groups for women and minorities this summer, we would like to highlight how one of our clients’ ongoing commitment to cultural diversity has benefited their […]

How To Conduct Video Interviews

Conducting an engaging video interview that captures the attention of your audience takes more than simply asking a series of yes and no questions. Learn details that lead to conducting an interview that stands out as genuine and memorable. Get Comfortable Everyone should get comfortable before the camera starts rolling. To loosen up, we often […]

Startup and Online Video Production Basics

As digital content marketing becomes ubiquitous, how does a startup stand out and get noticed? The answer could be video content. On an Internet rife with noise, high-quality video content, content that creates an emotional connection consumers buy into, is getting results. As such, short-form original video content has become a critical component to the […]

As the Summer Sets…

HEY FRIENDS, While most of NYC enjoys summer Fridays at the beach, our partners have kept us sharp all season, and on a short leash! Here are some projects we wouldn’t break for. ASL collaborated with Fuji Electric on a promotional video for their North American branch. We were challenged with producing a short-form piece […]

ASL Productions Livestreams Boxing Matches for Rockin’ Fights 27

With the rise of livestreaming in recent years, businesses have gained a new opportunity to use a powerful medium to grow their brand and connect with their audience in an innovative way. Platforms such as Facebook and YouTube, which are constantly showing livestreams, provide businesses and consumers with great accessibility to one another, and the […]

Resourcefulness- the Secret Sauce to a Great Video Production Company

One of our hallmarks at ASL Productions, and what has given us the ability to rank among the best production companies in NJ, Fl, and NY, is our resourcefulness. While we produce the majority of our work using the same in-house production crew, we attribute much of our success in servicing larger clients to having […]

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