Corporate Recruiting Videos: Where to Start We’ve seen corporate recruiting videos used for years to attract prospective employees. However, there’s no one-size-fits all approach. Every business is different. So, in order to serve their own unique purposes, every company should tailor their recruiting videos to fit their specific brand identity. The benefits of corporate recruiting […]
We’ve spoken before about how having a professional video crew can at your event can elevate your brand and capture a moment in time, among other marketing-related benefits. The trend of repurposing event videos has made video event coverage a must. It ensures that your event will last well beyond its final banquet. Whether used later for […]
The hear and soul of a corporate video productions is a video interview. They move the narrative forward, put a face to a company, and capture the spirit of an event. Pulling off the perfect interview relies on preparation as much as it does having an experienced production team. Without a focused effort, common mistakes can […]
Video and marketing have been together since the beginning. This is nothing new, right? So why is it that you’re constantly hearing about video as a MUST HAVE for converting leads and boosting your business’ marketing strategy? We already know that video is a wildly effective bridge to relate with your audiences. Even a ten-second […]
Company culture has taken on greater importance with the rise of social media platforms that put businesses on display to the world. In today’s age, promoting your company’s values has become nearly as important as the promotion of your product or service. It just so happens that video has become one of the most effective […]
Performing a multi-camera shoot may seem like a good idea to save time and energy. If you use multiple cameras you can get more angles in less time. However, we’ve found out in our video production services that the more elements you add, the more complicated the process. Before going in for multiple cameras at a time, […]
Digital marketing is full of methods to help you get the most out of your website. Optimizing your website can increase your marketing reach and actively yield benefits while you go about running your business. Think of it like a tree: as the branches grow the roots are also growing underground, planting the tree in […]
From synchronized swimmers to the Super Bowl, we travel the country and step up our game to provide our clients with the best possible video content. In last month’s newsletter, we teased working on a specialty footwear project. Well that shoot has wrapped and we’re thrilled to share some images from our shoot with the first footwear and apparel […]
When looking at User Generated Content, authenticity is everything for Millenials. The first social media generation has turned a wary eye towards advertisers, instead turning to their peers for recommendations. Out of a group of individuals surveyed, 76% answered that they trust content shared by “average people” over content promoted by brands. So does this […]
If you’re a ‘YouTuber’, your YouTube channel is your livelihood and you know why it’s important to improve your YouTube channel. It’s optimized with tags and keywords, backlinks and calls-to-action. Views translate to subscribers and subscribers translate to revenue. These savvy streamers have seemingly mastered a platform which tallies up 6 billion hours of content […]
Whether you’re aware of it, or not, you’ve most likely used video host sites before. The social media behemoths of Facebook, Twitter, and Snapchat all use their own hosts to seamlessly integrate the infinite sea of content being uploaded each day. In the arena of video host sites, one appears to stand high and mighty […]
Videos are more important than ever in every company’s digital marketing strategy. We break down why they are so important, and how best use them.