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ASL Productions / Blog (Page 2)
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color bars TV and Movie slate representing New York and New Jersey Commercial Production

Commercial Production

How We Sell Your Service The goal behind a commercial is to sell something (be it a product, service, or both) to your consumer without making them feel like they are being sold something. Web and television commercials are not like newspaper advertisements, where an overt...

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A Film Producer discussing a production

What is a Producer?

The role of a producer is so often misinterpreted, and for good reason—there are many types of producers. The producers of different media types can fulfill completely different roles. So, what exactly is a film producer? Essentially, a film producer coordinates all aspects of the...

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