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knowing your audience

Common Video Production Mistakes

Mistakes.  We’ve all made them.  And in video content production, the ways they could happen are numerous. In the 15 years that we’ve worked in video content production, we’ve seen it all: from the good, to the bad, to the downright strange. Whether it’s a technology failure, a routine blunder or a mindless bout of […]

Appealing to Your Target Audience

In making any type of corporate video, you need to think about who is going to be seeing it.  The function that your video is serving, your target age demographic, and other identifying factors such as client occupation or budget can greatly affect what you choose to produce and how, so it’s absolutely essential that […]

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