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The way that people choose what businesses to patronize is very similar to the way in which they choose what people they’re going to be friends with.  Just as people want friends who are reliable, trustworthy, and fun, they look for these same traits the companies that they’re going to work with.  It can be […]

Planning a shoot is exciting.  The beauty of art and the thrill of marketing coincide in one beautiful progression, constantly being worked out and tweaked until you’re satisfied.  However, spending loads of time editing a “finished” product is far more time consuming than getting it right the first time, which is where pre-production planning comes […]