Case Study · Fanatics Fest 2026 · With Viral Vision
This July, Fanatics Fest took over the Javits Center for four days of sports, culture, and collecting. Tens of thousands of fans, hundreds of athletes and creators, and seemingly every card, slab, and jersey on the planet under one roof. Our partners at Viral Vision, a leading TikTok Shop agency, brought ASL in for their client TikTok Shop Collectibles with one clear mission: capture the energy of the show floor and turn it into a feed’s worth of vertical content…fast.
|
16 Videos in Two Days |
5 Post-Event Edits |
6 Person Crew |
100% Vertical |
The Package
|
✓ 16 vertical videos shot, cut, and delivered across two days on the floor ✓ 5 post-event videos to keep the feed rolling after load-out ✓ 2 camera operators moving between the booth and the floor |
✓ 3-person edit team turning clips in real time ✓ 1 photographer capturing stills throughout ✓ 100% vertical — every frame built for TikTok |
If you haven’t been, Fanatics Fest is the closest thing sports fandom has to Comic-Con: athletes and legends signing and trading, celebrity headline moments, live breaks, exclusive card drops, and a collectors’ ecosystem that has exploded alongside live shopping. It’s loud, it’s packed, and it moves fast — which is exactly the kind of environment we’ve spent 15+ years learning to shoot in. We were on the ground at Fanatics Fest last year too, so we knew the terrain before we walked in.
Collectibles is one of the fastest-growing categories in live social shopping, and TikTok Shop is pushing hard into the space. Viral Vision needed the @tiktokshopcollectibles page stocked with content that felt native to the platform — not event coverage cut down for vertical as an afterthought, but vertical-first from the moment we hit record. Framing, pacing, hooks, captions: everything was designed for the For You page.
The booth became a magnet for baseball royalty. We captured Chase Utley and Andy Pettitte on camera, and a David Wright moment alongside Gary Vaynerchuk . One of the loudest voices in both collectibles and social commerce. When talent walks up, there’s no second take; both operators rolled, and the edit team had clips moving before the moment cooled off.
@tiktokshopcollectibles Look 👀 who we have today in TikTok booth 101 @Alyssa & Kickball Dad #FanaticsFest #TikTokShopFanaticsFest #collectibles #@TikTok Shop 🇺🇸 ♬ original sound – TikTok Shop Collectibles
Between talent moments, we kept the page alive with floor walkthroughs and daily recaps — the connective tissue that makes a feed feel like it was there all weekend, because it was.
Shoot, hand off, cut, post, repeat.
A two-day, sixteen-video output doesn’t happen by pointing cameras at things. Our two operators worked the booth and the floor on staggered coverage, our photographer banked stills throughout, and a three-person edit team ingested, sorted, and cut continuously — the same same-day-turn workflow we’ve refined at Sport Beach in Cannes for four straight years and across hundreds of event productions. The five post-event videos meant the page kept publishing long after the Javits emptied out.
ASL has lived at the intersection of athletes and brands for a long time — from Sport Beach’s main stage to league campaigns to podcast and livestream builds at ASL Studios in Midtown. Events, athletes, and collectibles are converging into one content economy, and the teams that win it are the ones who can capture and publish while the moment is still happening. That’s the job we love most.
Running a booth, activation, or live-selling stream at an upcoming show?
We can scale a crew up or down, shoot in any city, and have your content live before the doors close.
Anyone can open a laptop and start a video call. That is not a webinar. A real webinar production looks like a broadcast: a branded set, multiple cameras, programmed lighting, clean audio, live graphics, and a technical producer or team in the control room running the cameras, audio and stream. From our NYC webinar studio […]
Recently, Tines brought Workflow Live 2026 to ASL Studios. One day. Six sessions. 1,500 registrants. Live conversations with security and IT leaders from ASOS, HubSpot, Databricks, Asana, Figma, Datadog, Forrester, The New York Times, and more — all transmitted out of our Studio One in real time. Multiple sets. Multiple formats. Custom on-brand graphics. Custom […]
CASE STUDIES · SPORTS Sports Is In Our DNA Full-service sports video production in NYC, the country and the world. April 2026 · ASL Productions WHY SPORTS Sports Is Where We Do Our Best Work Sports is where the stakes are highest, the schedules are tightest, and the stories matter most. Over the past few […]