The 10 Most Important Things To Look For At A High End Recording Studio in NYC

VIP Greenroom for Talent

ASL Productions recently created a marketing video profiling Citizen’s Bank and Cigna partnership to create a healthcare app called myCigna. ASL produces corporate video productions all the time but the opportunity with Citizen’s bank and Cigna was unique. We wanted to promote the partnership by using motion shots to mirror the active lifestyle of Citizen’s Bank’s Chief Human Resource Officer, Susan LaMonica.

MyCigna’s purpose is to make Citizen’s Bank healthcare options more accessible and easier to follow. By creating this partnership, Citizen’s Bank is promoting a healthier workplace and healthier employees.

The app provides information to thousands of common health concerns, as well as, a reward system for staying active. Citizen’s Bank employees can also lower their healthcare costs, with the myCigna app, by completing wellness activities and documenting them on the app.

The marketing video focuses on Susan LaMonica, and how her healthy lifestyle contributes to her physical and mental health. Susan is an active runner, running four times a week. She discusses how maintaining her physical health has directly related to her workplace success. With the help of the myCigna app, her employees can reap the benefits of a healthy lifestyle, not just physically and mentally, but monetarily as well.

ASL productions traveled to the Citizen’s Bank offices in Connecticut to produce the video production. We sat down with LaMonica and interviewed her for the app. She provided us with pictures of her family, medals she has won, and anecdotes describing how staying active has always been a part of her life.

To film smooth movement shots, we used a DJI Ronin, steady cam device. We also used a lot of slow motion to shoot action shots with precision and detail. Our shoot for Citizen’s Bank and Cigna Healthcare was a great example of how ASL Productions can handle any corporate production projects. Watch below for a highlight video of our shoot and check out more corporate video productions at this link:


More From the Blog

The 10 Most Important Things To Look For At A High End Recording Studio in NYC

It’s not difficult to find a recording studio in NYC. But finding the right space for video, photo, and podcast production can be challenging due to limited size and outdated facilities. It can be tough to find somewhere that can handle a lot of your needs instead of just one or two. Newly built studio […]

How to Build The Perfect Studio For Ad Agencies in NYC

Creative Ad Agencies in NYC have a lot of options on where to film. Sometimes this is dictated by production needs like the area they need to film, where the talent is located or a technical need like a drive on lot. Even in those cases though there are choices to be made about which […]

How a State-of-The-Art Studio Control Room Can Help a Production

Today people expect more from their productions. This means that when clients walk in, production studios have to be ready for anything. One thing that can be a great addition to any shoot is a Studio Control Room.   Studio control rooms aren’t only for large TV Productions. More and more they are being employed […]

New York
320 W 37th Street
10th Floor, New York, NY 10018
© 2024 ASL Productions. All rights reserved. | Privacy Policy