In the current content landscape, audio is only half the battle. With the dominance of YouTube and social clips, the visual component of your podcast is just as critical as the audio quality.
While you can record a podcast in a spare bedroom or a budget rental booth, there is a massive difference between a “room with a microphone” and a professional production facility.
If you are hosting C-suite executives, celebrities, or key stakeholders, the infrastructure of the studio matters. It impacts the comfort of your guests, the flow of the conversation, and ultimately, the perception of your brand.
Before you book your next session, look past the gear list and ask these five questions to ensure the studio has the infrastructure to support a broadcast-quality production.
Why you should ask: A quick scroll through YouTube reveals a sea of sameness: brick walls, neon signs, and generic bookshelves. If you are building a brand, you don’t want your content to look indistinguishable from the podcast recorded in the slot before yours.
What to look for: A professional facility should offer modularity. You shouldn’t be forced into a rigid visual box. Ask if they offer:
At ASL Productions, our Studio One is a massive 24’ x 22’ space designed for custom set builds, while Studio Two offers plug-and-play video podcast setups that can be tailored to your specific brand aesthetic.
Why you should ask: Hybrid recording (one person in the studio, one person remote) is the industry standard. However, in many basic studios, the “remote setup” involves the host looking down at a laptop screen while talking. This breaks eye contact with the camera and creates a disconnected viewer experience.
What to look for: Ask about their video infrastructure. A high-end studio will use teleprompters or “Intelitron” style monitors placed directly in front of the camera lens. This allows the host to look at the remote guest while simultaneously looking into the lens, maintaining that critical connection with the audience.
Why you should ask: Privacy and focus are essential for a great interview. In lower-tier rentals, the audio engineer is often sitting in the corner of the same room, monitoring levels. This can make guests feel self-conscious and creates noise pollution (mouse clicks, chair squeaks).
What to look for: True professional infrastructure requires sound separation. Look for a studio that features a dedicated Control Room. The crew should be behind glass or monitoring via video feeds, communicating with the talent via a professional talkback system (IFB). This creates a “safe bubble” for the talent to perform without distractions.
Why you should ask: If you are interviewing a CEO or a high-profile influencer, asking them to wait in a hallway or change in a public restroom is a dealbreaker. The “production experience” starts the moment the guest walks through the door.
What to look for: Ask about the facility’s footprint beyond the recording booth.
ASL Productions creates a VIP experience with dedicated makeup suites, private bathrooms, and client lounges equipped with amenities to keep everyone comfortable.
Why you should ask: Some studios are strictly “self-service”. They give you a door code and you’re on your own. If a memory card corrupts or a mic starts buzzing, you have no support.
What to look for: For professional output, you need full production support. Ask if the rental comes with:
When your brand reputation is on the line, the cheapest hourly rate often leads to the most expensive headaches. By asking these questions, you ensure that you aren’t just paying for a microphone, you are investing in a professional infrastructure designed to make your content look and sound its absolute best.
Ready to level up your production? ASL Productions in NYC offers fully customizable video podcast studios with the high-end amenities your brand deserves. Contact us today to book a tour.
A general rule of thumb for professional studio rentals is to book 2x the amount of time you intend to record. If you are recording a one-hour episode, book two hours of studio time. This accounts for load-in, hair and makeup touch-ups, mic checks, and a stress-free load-out.
Recently, ASL traveled to South Florida to help Chewy bring their holiday Wish A Thon to life for both pets and their owners. Our mission was to handle all aspects of production, including the set build, cameras and lighting, audio and live streaming to multiple social media platforms at once. We used vMix to build […]
Social-first production, custom set builds, and full-service support at our flagship NYC studio. When GEICO and their creative agency Momentum Worldwide needed a high-end, social-first video campaign ahead of the World Series, they came to ASL Productions and our 7,500 sq. ft. flagship video studio in Midtown Manhattan. The spot starred Nicky Cass, the fast-rising […]
At ASL Productions, we’ve seen firsthand how asking the right questions upfront can make or break a project. Here’s what you should be asking any potential video partner before you sign the deal.