Carrie Ann Inaba and Eric Decker taking a selfie with their fans after revealing their entire J.C. Penney purchases only cost a penny
Hi ASL Friends,
This last month saw a variety of shoots that are adding to and expanding the ASL video production repertoire. Our projects ranged from a shoot with McDonalds showcasing their restaurants of the future to producing a social media campaign with J.C. Penney in collaboration with Dancing with the Stars Judge, Carrie Ann Inaba and New York Jet, Eric Decker.
ASL traveled to Los Angeles and Nashville to work with Inaba and Decker on their J.C. Penney campaigns. We filmed them in disguise at the register adding gifts to unsuspecting customers. After capturing customer reactions, our celebrities revealed that their gift additions only cost one penny. Carrie Ann’s video has already been released on her social media and you can see it by clicking this link.
Our video production shoot with McDonalds showcased the design of their new restaurants and the features that make their locations more technologically savvy and customer friendly. Below are shots of our interview with the CEO of McDonalds, Steve Easterbrook.
ASL covered MADE 2016, formerly AD Tech, to shoot their national conference in New York. We highlighted innovations in the world of advertising and marketing, including how virtual reality is burgeoning in the advertising industry, as well as, how cars are the “new frontier” for marketing and advertising.
Our MADE 2016 sizzle showcases much of the innovation from the marketing and advertising convention.
The national spa franchise, Hand and Stone, and ASL have had a long standing relationship. When they asked us to cover their owners conference in Philadelphia, we were eager to participate. The annual event covered all new products and business practices by the franchise and showcased keynote speaker, US Women’s National Soccer Team player, Carli Lloyd.
The one downside to the last month was that our brand new Canon C300 Mark ii was stolen. Luckily, we had insurance and it covered our camera. We took the opportunity to write about it to warn others and share our experience. You can read about our video production woes in Love and Loss here.
Why Podcasters and Producers From All Over the World Film at ASL Studios in NYC
We built ASL Studios for creators who don’t want to think about production. Show up, sit down, make something great. That pitch works really well for New York based teams. But something interesting happened along the way. More and more of our clients started flying in. A Podcast Studio NYC can be proud of. From […]
Why Midtown Manhattan Is Still the Most Practical Place to Shoot in NYC
New York City has no shortage of production neighborhoods. Studios are popping up all over Brooklyn, Downtown, Long Island City and everywhere else as content needs just keep growing. And yet, when it comes to actually getting a shoot done cleanly, efficiently, and without unnecessary friction, Midtown Manhattan continues to be the most practical place […]
Why Podcasts Should Be the Core of Your B2B Content Strategy
B2B marketing is hitting a wall. Email is saturated. Social media is full of busy, quick hit content. Webinars are hard to commit to in our busy schedules. Decision-makers are drowning in surface-level content while simultaneously tuning most of it out. But there’s one channel where their attention is not only intact, it’s growing. B2B […]