We don’t often think of emotion and compassion immediately when law firms are brought up. Good video content can change that though. By hearing directly from those effected most by caring law firms and lawyers, we are able to cut through and find the authentic voice of clients.
In addition, hearing from the lawyers themselves not about their own techniques and triumphs, but rather the why behind what they do allows us to get to the purpose behind what drove them to get into law in the first place. Helping other people and making an impact on their lives in a positive way.
Through video interviews and testimonials, we can show the human side of law and who it helps the most. These stories will resonate with their audience and allow people to see the true value beyond the stigma that is often placed on the profession in media and tv.
These videos introduce the law firm, its attorneys, and its areas of practice. They help humanize the firm and create a personal connection with potential clients.
Thought leader content for a law firm looking to create videos involves producing informative, insightful, and forward-thinking content that positions the firm as an authority in its practice areas.
It’s also a great way to bring in clients and colleagues while providing value to their own content needs as you present them as a Key Opinion Leader. This can be down through podcasts, round tables, interviews or direct to camera video.
Client testimonial videos feature satisfied clients sharing their experiences working with the firm. They serve as social proof and can influence potential clients’ decision-making process.
These videos provide viewers with helpful legal tips and advice on various topics. They position the firm as a thought leader and can attract viewers seeking legal information.
