This year marked one of the busiest and most defining chapters in ASL Productions and ASL Studios’ history.
Across our three studio spaces in Midtown Manhattan, we hosted more than 300 shoots in the studio, spanning podcasts, livestreams, interviews, chemistry tests, branded content, and industry events.
Plus another 300 projects in the field and post. The work generated millions of views across platforms and audiences, with projects ranging from tightly controlled studio productions to fast-moving live streams, commercial work, event coverage, red carpets and everything in between.
From early-morning call times to late-night wraps, weekend shoots, security sweeps, last-minute pivots, and overnight edits, ASL studios has been in constant motion. And somehow, it keeps getting busier. Each month brought new partners, new challenges, and new reasons to refine how we operate and scale.
While our flagship studio was running at full capacity, our field teams were just as active. We traveled across the country and internationally, supporting some of the biggest events, brands, and productions in the world. From Cannes to college campuses, convention centers to public parks, ASL continued doing what it does best: building smart systems, assembling elite crews, and delivering high-end content under real-world pressure.
None of this happens without people. This year’s work reflects the dedication of our crew working day in and day out in and around the studio, the thousands of freelancers we rely on nationwide and globally, and our core staff who make the entire machine run. Patrick Mediate, Michelle Stanton, Joe Reinhart, Bri Manginelli, Mike Ahlskog, Brandon Thomas, Michael Rocha, Anna Yiannikos, Ben Grody, and our fearless leader Adam Lebenstein. Thank you.
This year marked our third consecutive year supporting Stagwell’s Sport Beach at Cannes Lions, and it was the most ambitious iteration yet. Over four packed days on the Croisette, more than 6,300 attendees flowed through 41 panels, nearly 200 content studio interviews, athlete workouts, and sponsor activations. Sport Beach has become a cultural hub at Cannes, and our role was to capture the full scope of that energy and translate it into content that lives well beyond the beach.
To meet the scale of Sport Beach 2025, we ran a full international production operation. That included US-based lead producers, a large France based crew, Team Enterprises partners, photographers, videographers, editors working across US and European time zones, and dedicated ingest and delivery teams operating continuously. Coverage ran from early morning through late night every day, with teams rotating strategically to maintain quality while keeping the operation sustainable.
Cannes is not a forgiving production environment. Between crowds, weather, talent schedules, and the sheer physical footprint of Sport Beach, this is not plug-and-play. Our teams coordinated across multiple active zones simultaneously, including live panels, content studios, workout areas, basketball courts, and private meeting spaces. Gear had to move constantly, approvals had to happen in real time, and content needed to be delivered immediately.
Sport Beach wasn’t just another activation. With global athletes like Serena Williams, Mo Farah, Billie Jean King, and Noah Lyles on stage, and brands eager to engage in deeper conversations around sport and culture, real-time content creation wasn’t optional. It was expected. This year, we were proud not just to meet that expectation, but to raise the bar.
Fanatics Fest 2025 was a full-throttle celebration of sports, culture, and fandom, held at the Javits Center in New York City. For ASL, it was one of the most demanding productions of the year, made even more complex by the fact that it happened the same week we were operating Sport Beach in Cannes.
Working alongside our partners at OBB and Fanatics, our team embedded across the show floor to cover brand activations, athlete interviews, the fanatics games, unscripted moments, and the high-stakes Fanatics Fest Games.
Over just three days, we shot and delivered more than 60 pieces of content for major brands on-site like Starbucks, Dick’s Sporting Good and Raising Caines, many of which went live the same day they were filmed.
The event was packed with top-tier talent including Tom Brady, Derek Jeter, David Beckham, Kevin Durant, Jayson Tatum, Sabrina Ionescu, Travis Scott, and more surprise appearances throughout the weekend. Our crews had to be constantly mobile, tracking talent movement, capturing moments as they unfolded, and adapting on the fly.
We deployed a large on-site team of camera operators, producers, audio, media managers, and editors, with additional overnight editorial support to keep content flowing around the clock. Footage was shot with final platforms in mind, balancing vertical social assets with widescreen broadcast deliverables. Parallel editing workflows allowed multiple brands with different tones, specs, and timelines to be serviced simultaneously.
The final shots were used in an ESPN Documentary about the event. Check it out!
Speed, coordination, and trust were everything, and the system held.
Beyond Cannes and Fanatics Fest, ASL continued to support conferences, festivals, and brand activations throughout the year, including Rare Evo and other large-scale events that required both coverage and storytelling. These projects reinforced our ability to scale crews quickly, integrate with partner teams, and deliver polished content in environments that leave little room for error.
One of the most rewarding productions of the year took us to South Florida to help Chewy bring their holiday Wish-A-Thon to life. ASL handled every aspect of production, from set build and lighting to cameras, audio, and live streaming to multiple platforms simultaneously with our Florida Partners ASK Media in their fantastic studio.
We designed a custom holiday set with three distinct zones, anchored by a theatrical center stage featuring a vintage broadcast microphone, a nine-screen vertical TV wall, and a live wrapping station where Chewy employees boxed wishes as they came in.
Cameras were mounted sideways to film natively in vertical formats for platforms like TikTok, Youtube and Instagram, while vMix and ReStream handled program creation and multi-platform distribution.
The broadcast was truly live. Thousands of wishes poured in through social platforms, with people sending their comments in to the host in real time. Communication flowed through IFB, confidence monitors, and live-updated spreadsheets moderated by team members pulling the best audience comments into the show.
Challenges were constant, from surprise moments that had to be executed without rehearsal to last-minute pivots around confetti and on-set dogs. Though let’s be honest any dog is a good pivot to deal with. After a full day of rehearsals and problem-solving, the live show ran seamlessly, culminating in Chewy’s announcement that they were doubling donations and giving five million dollars to pets in need. It was complex, high-risk, and deeply meaningful work.
For the second year in a row, Staffbase trusted ASL to produce their Voices virtual conference, a full-day livestream that functioned more like a broadcast event than a traditional stream.
We designed and built a custom set inside our studio, routed remote guests including Arianna Huffington and Malcolm Gladwell into our control room, and managed multi-cam switching, live graphics, audio, and delivery to Staffbase’s platform.
From set fabrication through catering and day-of execution, it was a true all-hands production and a strong example of how internal brand storytelling can feel elevated and intentional.
This year marked six consecutive months of hosting Bravo Bravo F’ing Bravo, the hit livestream hosted by Kate Chastain. Each episode operates like a mini broadcast special, complete with a live audience, surprise guests, remote integrations, and full studio operations. We had camera operators, lights and mics facing back towards the crowd so the host could interact directly with her Bravo fans.
We manage the full technical team, control room, overflow war room, multi-cam switching, and livestream delivery to thousands of fans every month. In partnership with So Obsessed!, the show has become one of our flagship studio productions and a blueprint for repeatable, high-production-value livestreams in a controlled environment.
Social storytelling remained a major focus throughout the year. We captured lifestyle and brand content for The Farmer’s Dog, filming Anthony Rizzo and his dog Kevin both in Central Park and at home, blending authenticity with production polish.
@gnatbennett anthony rizzo filming a dog food commercial with his dog kevin in central park. so cute 🍂⚾️🐶❤️ #anthonyrizzo #kevin #cubs #yankees #celebspotting
We also produced social-first commercial work for GEICO in the lead-up to the World Series, collaborating with their creative agency Momentum and talent Nicky Cass.
Shot at our flagship NYC studio, the project required art direction, custom set builds including oversized props, and a shooting approach that protected for vertical while delivering cinematic widescreen assets.
It was a fast-moving, high-visibility campaign that showcased our ability to support agency-driven creative at scale.
Our work with Bud Light took us across college campuses nationwide, capturing tailgating culture and fan energy in real-world environments. We supported Bleacher Report projects featuring top athletes, balancing speed with storytelling.
Chewy remained a close partner beyond livestreams, and Maggie continued to make regular appearances at the studio whenever possible.
Over the past year, ASL Studios continued to evolve from a place people come to record into a home base for long-term podcast partners. Many of these shows aren’t one-off sessions or short runs. They’re recurring productions that rely on consistency, familiarity, and a studio environment that allows talent and teams to focus on the conversation rather than the logistics.
Many have their own studios and use NYC as a hub for meeting guests who are traveling or using it as a home away from home when they come to the city for other engagements. Below are some of the partners we were proud to work with throughout the year.
Not Gonna Lie with Kylie Kelce brought a unique energy into the studio, blending humor, honesty, and thoughtful conversation in a way that immediately resonated with audiences.
From the start, the goal was to create an environment that felt natural and welcoming while still maintaining a polished, broadcast-ready look.
Our team supported the production and their design team with a consistent technical setup, lighting tailored for comfort and clarity, and a workflow that allowed episodes to move smoothly from recording to delivery. Green rooms and viewing areas allow talent and guests to spread out and be comfortable before, during and after the production.
House of Mahar is a great example of how strong creative vision and reliable production infrastructure come together. Filmed at ASL Studios, the show required a clean, elevated look paired with a repeatable setup that could support a growing slate of episodes. Our role was to provide a steady foundation — from camera and audio consistency to crew coordination — so the Wave team and talent could focus on shaping the story and tone of each episode without distraction.
Another show from Wave we should absolutely mention is Open Thoughts. A super fun and irreverent show that you never know what’s coming next.
We worked with their team to create a curtain set inside of studio one and yes, our friend and colleague Denver definitely jumped out of two different large gifts that our art team built from scratch.
During the summer, ASL Studios became a temporary home for First We Feast and Hot Ones while their own studio was under construction. Hosting a show with such a distinct visual identity and massive audience required careful attention to detail and flexibility.
Our team worked closely with theirs to adapt our space to their needs, ensuring continuity in look and feel while maintaining our own operational standards. It was a great example of how the studio can flex to support established brands without compromising quality or workflow.
Reclaiming with Monica Lewinsky, produced with Wondery, brought deeply thoughtful and intimate conversations into the studio. The production required an environment that felt calm, respectful, and intentional — a space where sensitive topics could be explored without feeling overproduced. Our focus was on creating a setup that felt unobtrusive, with lighting and audio designed to support conversation rather than distract from it. The result was a series of sessions that felt grounded, focused, and true to the tone of the show.
Old Man and the Three continued its run at ASL Studios with a format that thrives on chemistry, storytelling, and long-form discussion. Supporting a show with an established rhythm meant maintaining consistency while allowing room for spontaneity. Our team handled the technical execution and studio logistics so that talent and producers could concentrate on the conversation. The studio became a reliable setting where episodes could be recorded efficiently without sacrificing the energy that makes the show work.
Produced with iHeart, The Moment with Jorge Ramos brought a journalistic sensibility into the studio. Each episode required a clean, composed look that supported thoughtful, in-depth conversations. Our role was to provide a controlled environment with dependable audio, lighting, and camera coverage, allowing interviews to unfold without interruption. The studio setup reinforced the seriousness and clarity of the conversations while still feeling approachable and human.
Las Culturistas brought a completely different kind of energy into the space — fast-paced, joyful, and unapologetically fun. Supporting a show like this means understanding rhythm and momentum as much as technical execution. Our team ensured the studio setup could keep up with the pace of the conversation, capturing every beat while maintaining a consistent visual style. The result was a space that felt lively and familiar, where hosts and guests could lean fully into what makes the show special.
Dear Chelsea, another iHeart production, required a warm, inviting atmosphere that encouraged openness and connection. From lighting choices to seating layout, the focus was on making the studio feel comfortable and conversational while still delivering clean, professional visuals. The consistency of the setup allowed episodes to move quickly from recording to release, supporting the show’s ongoing schedule without sacrificing quality.
Whistle Sports’ The Schultz Report continued its weekly production at ASL Studios, filming every Tuesday in our living room set. Weekly shows demand reliability above all else. Our team supported the production with a repeatable setup, consistent crew, and a studio environment that made it easy to walk in and hit the ground running. Over time, the space became part of the show’s rhythm, supporting its cadence and growing audience.
Fastbreak, also produced with Whistle Sports, further reinforced the studio’s role as a hub for recurring sports content. With a format built around timely conversation and consistent output, the production benefited from a streamlined workflow and dependable technical foundation. Our team ensured each session matched previous episodes in look and feel, allowing the show to maintain continuity while focusing on content.
On the Road, Coast to Coast
Beyond marquee events, ASL supported multi-city productions throughout the year. That included Hartlant, where we filmed across eight college football games during the season, Javalia Jewelers at retail locations nationwide, and brand work for companies like Intel. Whether it’s one city or many, our approach stays consistent: build the right crew, align expectations early, and execute cleanly.
This year was demanding, exciting, and deeply fulfilling. We’re proud of the volume of work, but even more proud of the trust our clients place in us and the consistency our teams deliver.
Our goal remains simple. Make the experience and the final product the best it can possibly be for everyone who walks through our doors or works with us in the field.
If 2025 was any indication, 2026 is going to be even bigger. We can’t wait to keep building, refining, and telling great stories wherever the work takes us next.
Recently, ASL traveled to South Florida to help Chewy bring their holiday Wish A Thon to life for both pets and their owners. Our mission was to handle all aspects of production, including the set build, cameras and lighting, audio and live streaming to multiple social media platforms at once. We used vMix to build […]
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Social-first production, custom set builds, and full-service support at our flagship NYC studio. When GEICO and their creative agency Momentum Worldwide needed a high-end, social-first video campaign ahead of the World Series, they came to ASL Productions and our 7,500 sq. ft. flagship video studio in Midtown Manhattan. The spot starred Nicky Cass, the fast-rising […]