ASL Productions is proud to be on the road this fall, producing video content for our partners at Heartlent on behalf of Athletes First. Together, we’re bringing the Bud Light Athletes First Tailgate Tour to life—a nationwide, high-energy college football experience making 11 stops from August 30 through December 12, 2025, with even more markets being added along the way.
The tour’s flagship content series, “What Would You Do for a Bud Light”, puts fans to the test with fun, high-stakes challenges for a chance to win prizes, share the spotlight, and celebrate their team spirit. The campaign has already featured appearances by former college standouts like Ryan Broyles, wide receiver from the University of Oklahoma, and Jack Sawyer, defensive end from The Ohio State University.
Our client Heartlent tapped ASL Productions to execute content production for Athletes First, a premier sports agency that represents many of the world’s top professional athletes across the NFL, NBA, MLB, and more. Known for building long-term partnerships for their clients both on and off the field, Athletes First brings its expertise in athlete marketing and brand integration to the tour—partnering with Bud Light to deliver a one-of-a-kind college football experience.
At every stop, ASL deploys a local crew of a camera operator, producer, photographer, and editor to capture the experience from all angles. Our team turns around polished, ready-to-post content the same day from the field, allowing Bud Light, Athletes First, and Heartlent to share highlights in real time.
This streamlined workflow ensures the energy of the tour travels far beyond the stadium, reaching fans nationwide through premium, social-first content.
The season kicked off in Columbus, Ohio, where the Texas vs. Ohio State matchup set the stage. From Bud Light’s branded tailgate activations to Jack Sawyer’s appearance and Buckeye Nation’s energy, our cameras were rolling to capture it all.
🎥 Watch the Columbus recap:
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Next up was Norman, Oklahoma, for Michigan vs. Oklahoma.
Fans were treated to a surprise appearance by Sooner great Ryan Broyles, as our team documented the excitement and delivered fast-turnaround edits that same day.
This Saturday, the Bud Light Athletes First Tailgate Tour rolls into Notre Dame, Indiana for Texas A&M vs. Notre Dame. Our crew will once again be on site to capture every moment—on campus, on camera, and on screen that same day.
With 11 confirmed stops this football season—and additional markets being added—the “What Would You Do for a Bud Light” series is just getting started. From powerhouse rivalries to campus traditions, ASL Productions will be there to document it all, delivering the content that keeps fans, brands, and athletes connected every step of the way.
Stay tuned for more highlights as we continue to showcase the spirit, passion, and energy of college football fans nationwide.
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