ASL Studios: NYC’s Goldilocks Studio – Not Too Big, Not Too Small, Just Right

New York City has long been a hub for video production, with studios of all shapes and sizes scattered throughout the boroughs. Traditionally, the city has been home to many smaller, older studios—spaces that, while functional, often come with tight hallways, limited space for talent, clients, and guests, and outdated amenities. On the other end of the spectrum, there are massive soundstages designed for large-scale film and television productions, as well as a new wave of enormous, purpose-built studios rising across the city to accommodate the growing demand for major TV and film projects.

Studio One In ASL Studios

At ASL Studios, we set out to create something different: a space that bridges the gap. Our goal was to design a studio that caters to high-end clientele—producers, agencies, and brands who want a seamless, comfortable experience for their talent, clients, and executives. We built a studio with top-tier amenities, cutting-edge technology for interviews, live streams, podcasts, and more, all within a creative, welcoming environment that makes every shoot feel effortless.

ASL Studios Floor Plan


Three Spaces at Three Different Sizes and Price Points

At ASL Studios, we understand that different productions require different levels of space and service. That’s why we offer three distinct spaces, each designed for a specific type of shoot and budget.

1. Video Podcast Studio – A Turnkey, No-Hassle Solution

BTS from private podcast room at ASL Studios

Our Podcast Studio is a perfect, plug-and-play option for small-scale productions. Designed for two to three people, this space includes everything needed for a high-quality recording: professional audio, 4K video, custom lighting, and a dedicated tech operator to handle the entire production. The pricing is simple and transparent at $500 per hour, making it an easy choice for brands, influencers, and businesses that want to create top-tier content without the complexity.

2. Living Room Set – A Ready-to-Go Environment

living room set video studio standing set with brick wall at new york city video studio

New York has long lacked pre-built standing sets—something that has been popular in Los Angeles for years. Our 15-foot-wide Living Room Set fills that gap. It’s ideal for larger podcasts, interviews, and intimate conversations, providing a fully furnished, adaptable space that’s camera-ready upon arrival. This set can be modified to match different aesthetics and offers a polished, professional look for any project. The pricing is $600 per hour or $3,995 for a 10-hour day, including all furniture, props, and lighting.

3. Full-Color Cyc – A Versatile, Large-Scale Production Space

This or that with unilad on the full color white cyc at asl studios

For bigger productions, our 25-foot-wide full-color cyc studio offers maximum flexibility. Equipped with a pre-lit grid, it can transition from a blackout setup to vibrant color backdrops or even a fully customized build. This space is ideal for commercials, branded content, product shoots, and larger productions that need room for multiple cameras, set pieces, and a crew. The rate is $750 per hour or $4,995 for a 10-hour day, offering premium capabilities without the overhead of massive soundstages.


Comfort and Space Without Overspending

in-house viewing of podcast at asl studios in nyc

One of the biggest challenges in NYC production is finding a space that accommodates both production needs and client comfort. At ASL Studios, we’ve designed our facility to provide plenty of room for talent, executives, and agency teams without requiring a large, costly soundstage rental. Our green rooms and common areas allow clients to watch the production in real-time via an in-house feed, ensuring a smooth workflow without unnecessary crowding in the studio itself.

VIP green room with in-house viewing and private balcony at ASL Studios

For those who need direct communication with the set, we provide comms systems that allow seamless interaction. Additionally, our studio boasts bright, open windows, a welcoming atmosphere, and even three distinct outdoor spaces that can be used for filming. This combination of thoughtful design and production-ready amenities makes ASL Studios a go-to choice for those looking to impress their guests and talent while staying within budget.


Location is Key

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A great studio is about more than just the space—it’s about accessibility. ASL Studios is conveniently located between Times Square and Penn Station, making it one of the most accessible production spaces in the city. Whether your team is coming from across Manhattan, Brooklyn, or even flying in from out of town, our location ensures a smooth and stress-free arrival.


Turnkey Production Services

One of the major advantages of working in a mid-sized, high-end studio like ASL Studios is our ability to provide fully turnkey production services. Larger studios catering to TV and film productions often assume that production teams will bring in all their own equipment and crew, renting only an empty black-box space. While we do offer rental-only options, we also provide everything needed for a successful shoot—from cameras, crew, lighting, and production supplies to live streaming, control room operations, art direction, set design, and even catering.

This means clients can walk in, shoot, and walk out, knowing that every detail is handled. In a city as fast-paced as New York, this level of convenience is invaluable.


A Studio That Works for You

At ASL Studios, we’ve created a space that balances size, price, comfort, and functionality. Whether you need a small, efficient podcast setup, a polished standing set for interviews, or a versatile cyc studio for high-end productions, we offer the perfect Goldilocks solution—not too big, not too small, but just right.

Ready to book your next production? Visit aslproductions.com to learn more and schedule a tour today.

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