Last month, ASL Productions had the incredible opportunity to return to Cannes, France, for the Cannes Lions Festival of Creativity. Our valued partners at Stagwell and Team invited us back for the second year in a row to cover the spectacular Sport Beach, where sports meets marketing in the most exhilarating way.
Sport Beach is the premier activation at the Cannes Lions Festival, blending athleticism and creativity to create an unforgettable experience. This year, Stagwell took it to new heights with a fan zone, additional activations, a rock wall, and two elevated content studios on either side of the main stage. Each day was packed with energy, featuring morning run clubs, pickleball matches, engaging main stage content, golf activities, flag football games, and live podcasts. The vibrant atmosphere and innovative programming made for an action-packed week of content and inspiration! And ASL Productions was there to cover it all.
Each day, our editors produced a sizzle reel highlighting the day’s events, ready for all participants to share. Content from 12 cameras and two photographers was meticulously ingested and sorted to create high-impact sizzles that showcased the day’s highlights.
By the end of the week, we had accumulated nearly 15TB of footage, capturing the full energy and excitement of Sport Beach.
Two photographers staggered throughout the day meant capturing photos from 7am-11pm each day. That resulted in over 30k total photos. We turned in cards as many as 10 times a day to make sure our post team could be organizing and sorting to ensure everyone got their pictures as soon as possible.
Pickleball, main stage content, BTS shots, posing, on the court, on the beach and with the Olympic Torch…just to name a few! We were there for each and every moment to capture every bit of action for Sport Beach participants, sponsors and athletes.
Capturing content for over 16 hours each day with local French crews who work in 8-hour shifts and no scheduled lunch breaks required meticulous scheduling and teamwork. Crews covered for each other during breaks, and shifts were carefully coordinated to maintain continuous coverage. Each day, we covered over 40 activations, ensuring that every event was photographed and filmed according to detailed shot lists.
The dynamic environment, with multiple activities happening simultaneously and high-profile moments—like Elon Musk stopping by—added to the excitement and complexity.
Ensuring clean transitions and capturing these constantly changing, high-profile moments meant we had an abundance of content to manage and produce!
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