Last week was one of those milestone moments where everything we’ve built—from our studio infrastructure to our nationwide field production network—was in full motion. From NYC to Toronto to Liverpool, NY, we had teams rolling cameras on live broadcasts, brand campaigns, conferences, and more.
Let’s break it down.
We hit six months of housing and running production for Bravo Bravo F’ing Bravo with So Obsessed, the hit livestream hosted by Kate Chastain, and this one was one of our favorites so far! With a 20-person live audience, surprise guests, and full-scale studio operations, each month is a mini broadcast special. We manage:
A full tech team in-studio
An overflow “war room” linked to our control room
A remote guest system and multi-cam switch
Livestream delivery to thousands of fans
This project, in partnership with So Obsessed!, has become one of our flagship productions and a blueprint for what repeatable, high-production-value livestreams can look like in a controlled, studio environment.
We also brought back Voices by Staffbase, a full-day virtual conference for our longtime partners at Staffbase. This wasn’t just a stream—it was an event. We designed and built a custom set inside our studio, brought in a hybrid cast of in-person and remote guests (including Arianna Huffington and Malcolm Gladwell), and ran the entire production from our master control room. Our team handled:
Set design and fabrication
Lighting, staging, and pro audio
Multi-cam switching
Live editing and graphics
Remote guest routing and cueing
Day-of delivery to Staffbase’s platform
It was a true all-hands production—and the second year in a row they’ve trusted ASL to bring their internal brand to life in a broadcast-quality format.
On top of our two major livestreams, we also welcomed in several podcasts, including new episodes for Complex. With our turnkey podcast setups, remote guest integration, and connected control room, we continue to make high-quality podcast production as easy and repeatable as possible for our clients.
As live events continue to make their full comeback, we’re seeing a surge in demand for real-time content—photos, videos, livestreams, b-roll, interviews, and social cuts. Our model of deploying local, pre-vetted crews across the country has been essential to keeping costs down while maintaining consistent quality and fast turnaround.
We supported Houlihan One with event photography across a three-day global banking conference. What made this special was our ability to offer on-site retouching and daily photo delivery, enabling their teams to share polished content with clients and stakeholders during the event itself. Photographer Megan was on-site each day, delivering edited selects directly to the client—fast, clean, and impactful.
We hit the road to Liverpool, NY to shoot and edit a scripted commercial campaign for Hayden Jewelers in time for Father’s Day. Working closely with Jocalio, we delivered a polished :30 spot with beautiful product shots, location footage, and lifestyle moments that align with the brand.
For Hunt and Gather’s client event at San Vicente in the West Village, we captured high-end b-roll throughout the Investor Day. This footage is currently being shaped into a sleek sizzle reel—one of the most popular formats our clients are requesting as in-person events scale back up and highlight videos become powerful tools for internal comms, investor relations, and marketing.
Our team flew to Toronto for three days of event coverage at the Consensus crypto conference, hosted at the Metro Toronto Convention Centre. We handled interviews, b-roll, and wall-to-wall footage for our client Midnight. From major keynote moments to candid interactions, our team documented it all
Sometimes speed matters more than gear. For Studio Now and PwC, we used iPhones and mobile rigs to capture video and photos on-site at a conference in Boston. Assets were delivered in real-time for social sharing—proving that with the right creative direction and an agile crew, we can deliver impactful results even with a lightweight setup.
We staged and shot a real estate marketing video for 75 Rockefeller Plaza, including hired talent, building walkthroughs, and stylized b-roll. The edit is now in progress, but it’s already clear this will be a showpiece for The Berman Group’s commercial leasing campaigns.
This kind of week is only possible because we’ve built for it:
Multiple in-house studios wired into a central control room
Pre-vetted crews across the country, ready to deploy
Live streaming, on-site editing, real-time delivery baked into our workflow
Flexible setups that scale from podcast to global conference
As in-person events come back in full force, brands are rethinking how they capture, share, and repurpose their content—and ASL is built to meet that moment.
Planning your next event, livestream, or campaign?
Let’s talk about how we can help you scale your content production—whether in our NYC studio or anywhere your story takes us.
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