Having a great live streaming production company content partner who excels in live streaming, event coverage and quick turn edits can be critical to your conference coverage. Understanding the intricacies of online platforms will allow you to seamlessly broadcast your event, conference, or performance in a professional manner and ensure a positive experience for remote viewers, all while boosting awareness and engagement for your brand.
By introducing live streaming to a physical event, you’re opening the door to global markets who wouldn’t otherwise be able to attend.
ASL Productions recently had the opportunity to partner with IOHK during the Rare Evo Blockchain and Crypto Conference at Caesars Palace in Las Vegas.
As a sponsor of the event, IOHK hosted a booth that featured multiple daily interviews and panel discussions, featuring big names and never before seen content from within the industry.
Over the course of 2 days, we streamed over 10 sessions to various social platforms via Restream, with peak viewership hitting almost 6,000 and peak total viewership hitting almost 9,000.
Each stream featured 2 HD cameras, with broadcast quality graphics and engineered audio, giving the audience at home a more polished viewing experience as opposed to the standard phone live stream.
Adding live streaming to your in-person conference is a game changer for audience engagement and viewership. By broadcasting the event online, you extend your reach far beyond the physical venue, allowing a global audience to join in on the action.
Opportunities for remote attendees to experience keynotes, panel discussions, and presentations in real-time fosters greater inclusivity and accessibility for your brand. Adding a virtual element to your event can also have an added monetary value by selling tickets to on-line attendees.
You can even take it a step further by introducing interactive features like live Q&A, polls, and chat, allowing your remote audiences to engage directly with speakers and content.
This creates a more inclusive and positive experience for remote viewers, allowing them to feel like they’re a part of the event. Plus, the added benefit of on-demand access to recorded sessions post-event ensures your content continues to attract attention long after the event ends.
Through interviews, B-Roll, Sizzles and conference capture, we were able to create not only recap material, but marketing material and content for Rare Evo to use after the event.
These interviews are a great way to hype up next year, stay in touch with conference attendees and highlight all the great things that happened at the most recent event.
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