Summer is Finally Here, Along with Amazing Video Content
Hey friends,
We’re excited to share some of our recent projects, so let’s get to it!
ASL traveled to the Talladega Superspeedway in Alabama to collaborate with Aspen Dental, and racers Danica Patrick and Clint Bowyer, for a comedic social media spot in which Bowyer pushes to become Patrick’s tooth fairy. Both Patrick’s and Bowyer’s comedic chops shine to create a video you can really sink your teeth into.
We teamed up with a new partner, Lifion (subsidiary of ADP), on their latest marketing campaign to show off their company culture and attract new talent. We spent multiple days in Lifion’s Manhattan offices interviewing employees and producing several videos for the firm. We’re psyched to help Lifion showcase the energy and innovation they’re bringing to ADP’s already booming business, and look forward to future projects with them.
ASL got its glam on this month with Z.one Concept. Transforming their New Jersey salon into a production studio for the day, we filmed product tutorials showing off z.one’s new “milk_shake” line of beauty products. These products look good enough to eat, so skip Shake Shack and watch this sweet spot.
ASL went green at the High Line to help produce marketing assets for a new line of eco-friendly shipping trucks. We spoke with the innovator behind these trucks, and using the High Line as a metaphor for eco-innovation, we engaged with members of the public on the subject of positive energy and the potential impact of electric trucks in NYC (along with the rest of the globe).
As chronicled in our last email, ASL created a series of spots for Lincoln Financial Group highlighting everyday heroes, which you can now watch here.
Thanks for your time this month! Stay tuned, as we have a full schedule of exciting projects to share this summer.
CASE STUDIES · SPORTS Sports Is In Our DNA Full-service sports video production in NYC, the country and the world. April 2026 · ASL Productions WHY SPORTS Sports Is Where We Do Our Best Work Sports is where the stakes are highest, the schedules are tightest, and the stories matter most. Over the past few […]
Black Box vs. Turnkey Studio: Which One Do You Actually Need?
If you are looking for a production studio in NYC, you have probably seen two terms everywhere: black box and turnkey. Most studios use them loosely. Some use them interchangeably. Neither is helpful when you are trying to figure out what you are actually paying for. Here is a clear breakdown of what each term […]
What Full-Service Video Production Actually Looks Like: Podcasts, Live Events, and Livestreams
A podcast that films six episodes in a day. A three-day event producing 60+ pieces of content with same-day delivery. A holiday livestream built from scratch on a custom set across three platforms. Three completely different productions, all run by the same team, out of the same studio. Here is how ASL Studios handled each […]