McLaren IndyCar Ultimate Ride series produced by ASL Productions

NATIONAL SPORTS VIDEO PRODUCTION • FLAGSHIP STUDIO IN NYC

Any League. Any Athlete.

The sports production company behind content for the PFL, IndyCar, Bleacher Report, Barstool, Whistle, and more. Flagship studio in Midtown NYC. Crews deployed nationwide. From athlete features to stadium activations to same-day social — we move at the speed of sports.

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SOUND FAMILIAR?

You’ve Got the Game. You Need the Content.

Race weekend, fight night, or tentpole — no crew locked in

You’ve got a stadium activation, an arena event, or a league moment coming up and you need a sports crew that can mobilize anywhere in the country — not a wedding videographer with a DSLR.

Your league or network needs same-day content

Highlight packages, sizzle reels, and social cuts need to be live before the final whistle. You need an edit team that works at game speed.

Your athletes and commentators need a real studio

Not a Zoom call. A flagship production studio in Midtown Manhattan where talent walks in, sits down, and is on camera in 20 minutes. Multi-cam, pro audio, the works.

You want a branded series, not a glorified ad

Multi-episode storytelling for leagues, teams, and sports brands. Real narrative arcs that fans actually watch — like the six-part series we produced with McLaren and IndyCar.

Your sports social content needs to hit different

Reels, TikToks, and Shorts built for Bleacher Report, Barstool, and Whistle-style audiences. Native content that matches the pace and energy of the sport.

One production team from pre to post

You don’t want five vendors for one shoot. You want a single sports production team that handles crew, cameras, editing, color, sound, and delivery.

TALK TO A HUMAN

Got 10 minutes? Let’s talk.

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Email Us

SEE THE WORK

Stadiums. Studios. Everywhere Between.

Fight nights, race weekends, league tentpoles, athlete podcasts, and brand activations from Sport Beach at Cannes to Fanatics Fest NYC to IndyCar paddocks worldwide.

WHAT WE PRODUCE FOR SPORTS

Every Format. Every Sport.

Whether you’re a league, a network, a sports brand, or an agency with athletes on the roster — we produce the content that fuels your channels.

Game Day & Event Coverage

Multi-cam coverage for fight nights, race weekends, league tentpoles, and brand activations. We’ve covered Sport Beach at Cannes four years running and produced 60+ assets in 3 days at Fanatics Fest.

Sports Docuseries & Branded Series

Multi-episode storytelling for leagues and sports brands. Like Ultimate Ride — a six-part series we produced with McLaren and IndyCar built around a fan getting a custom livery.

Same-Day Highlights & Recaps

Sizzle reels, highlight packages, and recap cuts delivered before the arena clears out. Our edit team works at game speed so your content goes live while fans still care.

Sports Podcast Production

Turnkey packages for athletes, commentators, and sports media brands. Multi-cam, pro audio, and a flagship studio in Midtown NYC that talent can walk to from Penn Station.

Sports Social Content

Reels, TikToks, and Shorts for Bleacher Report, Barstool, and Whistle-style digital sports audiences. Native-first content that matches the pace and energy fans expect.

Athlete & Fighter Features

Short-form profiles and vignettes built around the athlete’s story. The approach that drove our PFL fighter series — promos, teasers, and mini-docs that make you care before the first play.

Full-Service Sports Production

Pre-production through delivery under one roof. Crew, cameras, directing, editing, color, sound, graphics — one team, one point of contact for leagues, networks, and agencies.

Nationwide Sports Crews

Flagship studio in NYC. Crews deployable to any stadium, arena, or venue in the country. We’ve shot at IndyCar tracks, PFL arenas, college stadiums, and everywhere between.

LEAGUES • NETWORKS • ATHLETES • BRANDS

The Sports World Calls Us First

Bleacher Report

Multi-format sports content production for the B/R digital team

Whistle Sports

Full-service production for Whistle’s sports and creator content slate

Barstool Sports

Branded content and live event coverage for Barstool

Wave Sports + Ent.

Podcast and video production across Wave’s sports network

IndyCar / McLaren

Paddock interviews, brand activations, and race-weekend content capture

PFL

Multi-camera production and athlete content for the Professional Fighters League

PBA

Live streaming and broadcast content production

Athletes First Tailgates

Tailgate content production across the NFL season

Sport Beach

Content studios, main stage content, daily edits, live streams

Bleacher Report

Multi-format sports content production for the B/R digital team

Whistle Sports

Full-service production for Whistle’s sports and creator content slate

Barstool Sports

Branded content and live event coverage for Barstool

Wave Sports + Ent.

Podcast and video production across Wave’s sports network

IndyCar / McLaren

Paddock interviews, brand activations, and race-weekend content capture

PFL

Multi-camera production and athlete content for the Professional Fighters League

PBA

Live streaming and broadcast content production

Athletes First Tailgates

Tailgate content production across the NFL season

Sport Beach

Content studios, main stage content, daily edits, live streams

TALK TO A HUMAN

Got 10 minutes? Let’s talk.

Get In Touch
Email Us

HOW IT WORKS

From Kickoff to Final Cut

No layers of account managers. No three-week onboarding. You tell us the sport, the scope, and the deadline — we handle the rest.

STEP 1

Tell Us the Sport and the Scope

A fight card, a race weekend, a 6-episode series, a podcast launch. We figure out crew, format, deliverables, and timeline — fast.

STEP 2

We Build the Game Plan

Shot lists, crew deployment, equipment, locations, schedules. You approve it, we lock it in. No surprises, no scope creep.

STEP 3

We Show Up Ready

Our crews know sports production. They know the rhythm of a live event, where to be when the action happens, and how to stay out of the way of athletes and talent.

STEP 4

You Get Finished Content

Editing, color, sound, graphics, and delivery — on time and on brand. Same-day highlights when the game demands it.

Ready to build your content machine?

We’ll scope it, plan it, and tell you exactly what it’ll take.

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RECENT WORK

A Few Reasons to Trust Us

4 Years at Cannes Lions

193 studio interviews, 41 main stage panels, and same-day sizzle reels — all from Sport Beach.

6-Episode Series with McLaren

Ultimate Ride — McLaren and IndyCar team up to design a custom livery for a fan. We shot all six episodes plus race-day social content.

60+ Assets in 3 Days

Fanatics Fest 2025: 12 camera operators, brand activations for Starbucks, ESPN, Dick’s — content going live the same day.

PFL Fighter Vignettes

Promos, teasers, and short-form stories built around individual fighters. Branded content that makes you care before a punch is thrown.

11-Stop Tailgate Tour

On the road with Athletes First and Heartlent for the Bud Light Tailgate Tour across college football’s biggest matchups.

MIDTOWN MANHATTAN

Athletes Fly In. They Walk to Our Studio.

Our flagship ASL Studios on West 37th Street — four blocks from Javits, steps from Penn Station. Athletes and commentators land at JFK or Newark, cab to Midtown, and are on camera in 20 minutes. Multi-cam, podcast-ready, with a full production team standing by. Full studio details here.

320 W 37th Street, 10th Floor, New York, NY 10018

Book A Studio Tour

ASL Studios podcast setup in Midtown Manhattan

4 BLOCKS

Javits Center

5 MIN

Penn Station

0.5 MI

Madison Square Garden

MIDTOWN

Manhattan

Got a Game, a Fight, or a Season Coming Up?

Tell us the sport, the scope, and the timeline. We’ll tell you exactly how we’d produce it — no pitch deck, no runaround.

Start a Conversation
See The Work

Or just call: (212) 777-1898