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video marketing

REPURPOSE VIDEO ASSETS AND CREATE NEW CONTENT

“We want to continue our video marketing strategy campaign but how can we with social distancing in place?” It’s a question we are getting over and over again from our clients. The answer is simple. Repurpose video content to create new video assets. With the country unable to gather in groups for video productions, or […]

WHY A HOMEPAGE VIDEO IS A MUST

Videos live everywhere these days, and homepage video has become one of the most effective means of using your video content to make your website all the more attractive to visitors. For businesses, the foray into video marketing is more pivotal now than ever. According to Vidyard, 71% of marketers have reported that their video […]

5 TIPS FOR A MULTI-CAMERA SHOOT

Performing a multi-camera shoot may seem like a good idea to save time and energy. If you use multiple cameras you can get more angles in less time. However, we’ve found out in our video production services that the more elements you add, the more complicated the process. Before going in for multiple cameras at a time, […]

We’ve Got That Holiday Feeling!

    Hi Everyone!   The holiday season is officially here! So, if we don’t see you ahead of time, we want to wish you Happy Holidays and a wonderful New Year! Now for the last time in 2018, let’s get to our highlights from the last month.           ASL worked […]

Vertical Videos are Coming!

It’s 2018 and Ariana Grande, Nicki Minaj, and Blake Shelton are pointing us in the direction of a revolution in video content. The three pop megastars and more have all experimented with the concept of the vertical music video. Vertical Video? Isn’t that just for those crazy teenagers on Snapchat? In September 2018, YouTube announced […]

Walks, Climbs and Barguments!

Hi Everyone!     Back in September, we kicked off a series of shoots for a safety training video for Hunter Roberts Construction Group. This month took us from Long Island, to Pier 14, and down I-95 to Philadelphia, documenting safety at sites big and small. One of the highlights was  a new skyscraper in the Financial […]

Step Up Your Testimonial Video Strategy

By now, we all have a pretty good idea of what a bad testimonial video looks like. SNL has ripped the tactic to shreds in their phony advertisements for Activia, Lincoln, and most recently the Amazon Echo. Let’s face it, there is something inherently hilarious about a bad testimonial: bad actors hamming their way through […]

Building a Story

Your corporate video requires many different elements in order to be successful in sending the messages that you want it to.  You may be trying to be informative, relatable, or perhaps just entertaining, but no matter what you’re going for, your video must always catch and keep hold of a viewer’s attention.  There are many […]

Using Videos To Build Corporate Identity

The way that people choose what businesses to patronize is very similar to the way in which they choose what people they’re going to be friends with.  Just as people want friends who are reliable, trustworthy, and fun, they look for these same traits the companies that they’re going to work with.  It can be […]

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