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2021 Year In Review For ASL

2021 has been a very eventful year. From almost beating the pandemic to being back in the thick of it and everything in between, ASL was able to adapt to changing production environments and create some incredible content. Virtual and socially distanced productions are the norm and we have been one step ahead, creating the safest and most […]

How Branded Video Content Can Grow Your Company

If you’ve done much research into digital marketing, you probably know how essential videos are for promoting your company and its brands. People are much more likely to watch a video than to read an article or skim through blog posts. Focusing your marketing efforts on video content is an effective way to reach your […]

PRODUCING RIGHT THROUGH THE HOLIDAY SEASON

Since 2019, we’ve been working hand in hand with social media agency Attention Global and their client, Abbott Laboratories, promoting the many wonders of Abbott’s Freestyle Libre 14-day glucose monitoring system. We’ve had all different types of productions with Abbott, from comedic spots (see above) to our first celebrity endorsement video this past month. Our […]

What Is User Generated Content?

When looking at User Generated Content, authenticity is everything for Millenials. The first social media generation has turned a wary eye towards advertisers, instead turning to their peers for recommendations. Out of a group of individuals surveyed, 76% answered that they trust content shared by “average people” over content promoted by brands. So does this […]

ASL’s Guide of Corporate Event Video Production

Corporate events come in all shapes and sizes. From massive consumer conventions to company-wide summits to intimate lecture series’, we’ve produced multipurpose corporate event video that we’ve been proud to show off to all involved. As video producers, corporate events are always a thrill to cover. Though they may run on tight schedules, no two […]

Coast to Coast Video Content with ASL Productions

Hi Everyone! The start to our year has been busy but, as always, our dedication to our video content partners is not just a resolution. Lets get right to some highlights from our last month. In January we journeyed to Orlando to document RSM’s involvement at the Student Veteran’s Association. The RSM CDI Group, Stars and Stripes, met […]

A Video Shoot Day Review: Footlocker

With a 7 AM call time for our video shoot in Sunset Park, Brooklyn, the ASL team and crew met outside GUM studios, a massive production facility tailored to commercials, films, TV shows, music videos, and high-end photoshoots. The Project – Six:02 is a unique concept for women under the Foot Locker brand. In launching their […]

We’ve Got That Holiday Feeling!

    Hi Everyone!   The holiday season is officially here! So, if we don’t see you ahead of time, we want to wish you Happy Holidays and a wonderful New Year! Now for the last time in 2018, let’s get to our highlights from the last month.           ASL worked […]

Common Video Production Mistakes

Mistakes.  We’ve all made them.  And in video content production, the ways they could happen are numerous. In the 15 years that we’ve worked in video content production, we’ve seen it all: from the good, to the bad, to the downright strange. Whether it’s a technology failure, a routine blunder or a mindless bout of […]

Football Sets, Safety Training Video and Financial Services

    Hey Friends,   With football season in full swing and the clocks about to turn back, it’s officially fall. Lets take a look at some of the highlights from our last month.        Last month, ASL started working on a safety training video for Hunter Roberts Construction Group. We had our work boots laced […]

Walks, Climbs and Barguments!

Hi Everyone!     Back in September, we kicked off a series of shoots for a safety training video for Hunter Roberts Construction Group. This month took us from Long Island, to Pier 14, and down I-95 to Philadelphia, documenting safety at sites big and small. One of the highlights was  a new skyscraper in the Financial […]

A Day in the Life: ASL Video Production Team

From most of our clients’ perspective, a day of shooting must seem a pretty foreign concept. As the Tetris blocks (cases of gear) open to unveil cameras, tripods, lighting rigs, panels, covers, microphones, and cords of all the colors and variations, the office space suddenly transforms into a film set. With our video production team […]

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