Every product, whether industry or consumer-based, has a story, a microcosm of its brand’s story, a story that consumers often overlook. At ASL Productions, we’re known for adding creativity and finesse in bringing manufacturing stories to life. For assignments with our manufacturing partners, we combine our technical and creative skillsets to produce video content that elevates and differentiates the subject matter, revealing the unknown and evoking appreciation among their audiences.
One example is our work with Fuji Electric. For Fuji, we produced a brand video intended to work both as an intra-industry sizzle, as well as a promotion to consumers, so no matter the media, Fuji is strengthening their connection with the audience. On the more promotional end of the spectrum, we’ve produced videos for BMW and Grado Labs that focus on manufacturing processes while being intended primarily for consumers. These videos use a “behind the scenes” approach to highlight the care our partners put into their manufacturing, a process consumers often treat as impersonal.
We also work on the fully technical side of the spectrum. Our training and compliance video showing the clean-room gowning process at Akorn Pharmaceuticals is a great example of this. This video is entirely technical, with each shot precisely dictated by compliance standards. Still, we use creativity where possible to engage the audience – engagement is equally as important in technical videos as in promotional ones.
By highlighting the true nature and origin of a product or service, our manufacturing partners add substantially to their perceived value. And in the case of more technical videos, applying a little creativity goes a long way in achieving the goal of engaging an audience. People can’t appreciate what they don’t understand, and video provides an incredible medium for translating the misunderstood. If you have questions about how video can help you meet the goals of your manufacturing business, please call ASL Productions today.