The goal behind a commercial is to sell something (be it a product, service, or both) to your consumer without making them feel like they are being sold something. Web and television commercials are not like newspaper advertisements, where an overt and flashy message is normal. Rather, commercials are like short films telling stories, and the video producer must find subtle ways to incorporate that advertisement into the story at hand. This is exactly what our joint New York-New Jersey commercial production team strives for with every project.
Hard-sell commercials tend to break the illusion of consumerism. To get around this, our video producers aim to intrigue the target audience with a message that feels natural and never preachy or out of place. We believe there is a story behind every product and service, whether it is a testimonial true story or a mission statement. We craft both narrative characters and testimonial platforms for our clients to share their message in a relatable and genuine way. For us, that story always comes first.
Here’s an example. Let’s say that you’re the owner of a car manufacturer that pulls for lightning-quick safety features. A good commercial would perhaps show those features in a simulated car crash, as airbags are a pretty intuitive product. However, a great commercial would take that to the next level by showing the story behind the product. With a narrative reflection of the target audience (in this case, perhaps a mother or a father with a family to protect) the consumer is more likely to relate, and therefore be more inclined to check out your product. Remember, a commercial should be a story, not a lecture.
At ASL, we strive to create video commercials that go beyond our clients’ expectations. No matter the project, we always put the client first. And in doing that, we end up putting the story first as well. The meaning behind your product is what motivates the quality of our commercial production. You have a message to share, and our joint New York-New Jersey commercial production team will help you share it.
For more information on our New York and New Jersey commercial production services, please be sure to check out our contact page here!
In the competitive realm of finance, distinguishing your brand is crucial. One potent method is through expert video production. Financial video production is distinct, requiring a nuanced approach to storytelling and branding. Here’s why it’s vital to excel at it and what sets it apart from other video production forms. “About 90% of banks offer […]
In today’s competitive real estate market, using video to showcase properties has become essential. Which makes choosing the right Real Estate Video Production Company more important than ever. Whether you’re a real estate agent, developer, or property manager, high-quality videos can help you attract buyers and renters. However, not all real estate video production companies […]
We get asked all the time how to produce a corporate video and why video content is so important. In today’s digital world, corporate videos have become a powerful tool for businesses to communicate their message, showcase their brand, and engage with their audience. Whether you’re looking to create a promotional video, a training video, […]