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The Use of Testimonials and Case Studies in Corporate Videos

In the world of corporate videos, credibility and trust are paramount. One of the most effective ways to establish these qualities is through the use of testimonials and case studies. These powerful tools allow companies to showcase real-life experiences and success stories, providing potential clients with valuable insights into their products or services. In this […]

How We Portray Small Businesses in Corporate Videos

When it comes to promoting a small business, we understand that you need your business to shine with the same level of class, professionalism, and trust commanded by larger businesses. It can be difficult to get that kind of advertising on a smaller budget. However, at ASL Productions, we know how important quality is for […]

Animation in Corporate Video Production

Animation allows you to approach the promotion of your brand with unlimited imagination, with the added bonus of maintaining a cost-effective video production. There are several ways we use animation in our video productions at ASL, including as an enhancement over live action video, as one or more sections of a larger live-action piece, and […]

Immersive Video Technologies as Marketing Applications

The development of virtual reality technology in the past few years, and of 360-degree video in general, has led to a largely untapped new medium for businesses to promote their products and brands. While some believe this is just a passing fad, virtual reality and the like now have greater potential to become mainstream due […]

Why Businesses Need Professional Video Production Services

Professionally produced videos are differentiated by their high quality and effectiveness. Here, we explore some of the elements that contribute to professional-quality video content. At ASL Productions, our service is differentiated by our adaptability, resourcefulness and personal touch. Prioritizing these qualities ensures that we exceed our partners’ expectations at every level. When you outsource video […]

How and Why We Use Green Screens

Utilizing green screen production techniques, whether in a traditional or live production setting, provides a lot of flexibility in post-production.   Why use a Green? The beauty of using a green screen is that you can animate the background behind your subject with movement and effects too costly to do produce live on set. Green […]

How Much it Costs to Outsource Video Production

Like most creative services, the range of cost for video production can vary, depending on a multitude of factors. Unfortunately, there is no straight answer regarding how much you’ll spend on professional video production. Why hire a professional video production crew? Anyone can film a video on their phone, right? Well, not all video content […]

On the Road Again!

ASL has been touring…. ASL has been touring the country lately for a host of exciting video projects. Here’s a look at the highlights. For RSM, a national audit, tax and consulting company, we traveled to three different cities – Houston, New Orleans and Las Vegas. As part of RSM’s ongoing diversity initiative, they sponsored […]

Human Resources: The Other Marketing Department

In light of recent events at Google, which made headlines after letting go of an employee who openly challenged hiring practices, as well as Deloitte’s elimination of its employee affinity groups for women and minorities this summer, we would like to highlight how one of our clients’ ongoing commitment to cultural diversity has benefited their […]

How To Conduct Video Interviews

Conducting an engaging video interview that captures the attention of your audience takes more than simply asking a series of yes and no questions. Learn details that lead to conducting an interview that stands out as genuine and memorable. Get Comfortable Everyone should get comfortable before the camera starts rolling. To loosen up, we often […]

Startup and Online Video Production Basics

As digital content marketing becomes ubiquitous, how does a startup stand out and get noticed? The answer could be video content. On an Internet rife with noise, high-quality video content, content that creates an emotional connection consumers buy into, is getting results. As such, short-form original video content has become a critical component to the […]

As the Summer Sets…

HEY FRIENDS, While most of NYC enjoys summer Fridays at the beach, our partners have kept us sharp all season, and on a short leash! Here are some projects we wouldn’t break for. ASL collaborated with Fuji Electric on a promotional video for their North American branch. We were challenged with producing a short-form piece […]

ASL Productions Livestreams Boxing Matches for Rockin’ Fights 27

With the rise of livestreaming in recent years, businesses have gained a new opportunity to use a powerful medium to grow their brand and connect with their audience in an innovative way. Platforms such as Facebook and YouTube, which are constantly showing livestreams, provide businesses and consumers with great accessibility to one another, and the […]

Resourcefulness- the Secret Sauce to a Great Video Production Company

One of our hallmarks at ASL Productions, and what has given us the ability to rank among the best production companies in NJ, Fl, and NY, is our resourcefulness. While we produce the majority of our work using the same in-house production crew, we attribute much of our success in servicing larger clients to having […]

ASL Summer Sessions

HEY FRIENDS, We’re excited to share some of our recent projects, so let’s get to it! ASL collaborated with long-time partner Aspen Dental in Pittsburgh for their annual Day of Service event, during which veterans receive free dental care in over 400 Aspen offices throughout the country. Some of these veterans shared their stories with us, […]

ASL Deploys Multiple NYC Video Production Crews to Cover Make Music Day

ASL teamed up with the National Association of Music Merchants (NAMM) for the second consecutive year to celebrate the creation of music. We documented Make Music Day, the annual celebration connecting musicians and music lovers. Make Music Day consists of free public events spanning various locations and activities in New York City.  With multiple overlapping […]

ASL, Better Call Saul, and the Age of Visual Storytelling

No matter the medium, the most important rule of storytelling is, “show don’t tell.” Writers want to captivate their audience through action, senses, and feelings, not hit them over the head with meaning. For this reason, visual storytelling is so important. An image can and should convey just as much power and meaning as a […]

Summer is Finally Here, Along with Amazing Video Content

Hey friends, We’re excited to share some of our recent projects, so let’s get to it! ASL traveled to the Talladega Superspeedway in Alabama to collaborate with Aspen Dental, and racers Danica Patrick and Clint Bowyer, for a comedic social media spot in which Bowyer pushes to become Patrick’s tooth fairy. Both Patrick’s and Bowyer’s comedic […]

Soothing Spa’s and Scripted Content

Hey friends, We’re excited to share some of our recent projects, so lets get to it! ASL Productions recently collaborated with Lincoln Financial Group on a scripted campaign that showed us the faces of everyday heroes. Among other compassionate moments, we filmed mom checking under the bed for monsters and dad heating up leftovers after his daughter’s […]

Diamonds, Pillow Fights and other Spectacles

Hey friends, We’ve worked on some great projects recently, and we’re excited to share the highlights! David Yurman called on us to cover their manager’s training conference. After two days of jewelry presentations and team-building exercises, we’re feeling great about our newfound diamond prowess. Can you spot the difference between a diamond and cubic zirconia? […]

Filming Corporate Interviews

Interviews and documentary-style videos are often focused on capturing the honest, unbridled reality of a person, company, or situation. Our New York and New Jersey video production teams specialize in real-world content, so we understand that the production of such content requires more than simply pointing and shooting the subject—it requires informed strategy. What are […]

Earning Stripes with a New Partner – TigerRisk

In February, ASL’s New York/New Jersey video crew found themselves a new breed of partner–TigerRisk Partners, the leading risk, capital, and strategic advisor to the global insurance and reinsurance industries. This was a titan of a project with multiple shoot days that took our New York and New Jersey commercial production team to TigerRisk offices […]

How we Portray Testimonials and Case Studies

More often than not, a corporate video benefits the most from testimonials and case studies. They show the target audience (clients, employees, or the general public) how important your message is and how it is actually impacting the demographic in the real world. They’re an essential form of visual storytelling. From their years of experience […]

ASL’s Cross-Country Adventures

Hey ASL Friends, ASL Productions is off to the races once again! We’ve had a pretty busy month traveling all over the country, creating awesome video content. First, our New York/New Jersey video crew headed to our nation’s capital to create a promo video piece for BET’s new show, The Quad. We also filmed actor Lance Gross at […]

ASL and Footlocker: How we set up the celebration of Footlocker’s new store in Time Square

On February 9th, our wonderful ASL crew trudged through ice and snow to shoot the grand opening of Footlocker’s new flagship store in Times Square. The multi-camera shoot was live-streamed onto giant screens encircling the building and would’ve put New Year’s Eve to shame with its grand shoe-dropping and shoelace-cutting ceremony. Award-winning E! News anchor […]

Commercial Production

How We Sell Your Service The goal behind a commercial is to sell something (be it a product, service, or both) to your consumer without making them feel like they are being sold something. Web and television commercials are not like newspaper advertisements, where an overt and flashy message is normal. Rather, commercials are like […]

Video Production: How we make Dialogue feel Real

While much of our work comes in non-narrative form with interviews and testimonials to carry the story, our New York and New Jersey video production crews are also comfortable catering to a narrative need. We are a team of storytellers, no matter the format. One of the biggest keys to a successful narrative commercial is […]

Heartburn Battle: Tums teams up with ASL for Superbowl Campaign

Hi ASL Friends, We’ve come a long way at ASL, evolving from a one-man production company into a burgeoning organization producing national campaigns through their talented video crew. Last Sunday, we reached another milestone as Tums aired its Super Bowl QuarterTime Show on YouTube and Twitter during the big game. ASL first partnered with Tums […]

What is a Producer?

The role of a producer is so often misinterpreted, and for good reason—there are many types of producers. The producers of different media types can fulfill completely different roles. So, what exactly is a film producer? Essentially, a film producer coordinates all aspects of the production process. Their job is to ensure that everyone involved […]

Size Doesn’t Matter: Creating Marketing Content for Small Businesses

When it comes to promoting small businesses, we never sacrifice quality for budget. At ASL, we seek to provide all our partners with the same level of premium quality content, which is why small businesses choose us to provide them with exceptional corporate video marketing content on limited budgets. Here is a little insight into […]

The Talent behind our Video Crew

Whether we are talking about our Los Angeles, South Florida, New Jersey or New York video crew, we at ASL offer extremely talented production teams for our client’s service. We always want to make sure that each of our clients receives the best of the best treatment. That type of discipline trickles down to how […]

Partners, profits, and PIRATES! Exciting news at ASL

Mary Ann and Robert Dyess thought a pirate themed office would make going to the dentist less AAArduous Hi ASL Friends, ASL Productions’s video crew has traveled all over the map finding many treasures along the way. First we teamed up with Aspen Dental, transforming one of their new offices into a pirate themed adventure. The production […]

How New York City provides Top Video Production Talent

When people imagine film or video production, most of the time they think of Los Angeles, California. Now, although that may be the most iconic kingdom of screen production, it is not the only one in the country. New York City has always been home to a vast array of special talent, including no shortage […]

Visual Storytelling: Directing the Eye as a Videographer

Filmmaking is more than just placing a few actors in front of a camera and having them read lines. A videographer understands that the audience needs to be engrossed in the world of the story, rather than having the message be preached to them. If someone looks at a film, commercial, or corporate video, they […]

Spa, Celebrities, and the McDonalds of the Future

Carrie Ann Inaba and Eric Decker taking a selfie with their fans after revealing their entire J.C. Penney purchases only cost a penny Hi ASL Friends, This last month saw a variety of shoots that are adding to and expanding the ASL video production repertoire. Our projects ranged from a shoot with McDonalds showcasing their restaurants of the future to producing […]

Maintaining Order with our Video Crew

Like any multi-faceted industry, video production is a complex balancing act of various jobs and tools. With all of the video crew departments to keep track of, it is a miracle that any small or large production is completed at all. What about when someone makes a mistake, or there is a circumstance that no […]

New York Video Production: Using the city to tell a story

New York City is known as the icon of American culture. As a video production company, we often take advantage of the various resources that is provided by the city. We don’t just mean tax and permit resources; we are referring to the city itself. New York is a melting pot of culture and carries numerous […]

Shooting locations for New Jersey video production

Ah, New Jersey. The Garden State filled with culture and creative passion. It is no surprise that many films were shot here once you take a look at all of the locations available. One of the reasons ASL loves to collaborate with New jersey on creative video production is because of the beautiful scenery the state commission offers. New Jersey has a […]

The Power of a Promo Video for your Business

The key to making a good company promotional video is to portray it as both believable and appealing. Whether you are going for a humorous or serious portrayal of your service, our creative team at ASL will build an ideal promo video that showcases the unique qualities of your service and brand. To help show […]

ASL Monthly Recap: Production Crew Adventures

Our production crew has had a star studded month at ASL Productions led by a collaboration with Draft Kings and New York Giants wide receiver Odell Beckham Jr. The first video with Odell was a fan reveal where fans spoke about their love of the star wide out only for him to come out and […]

Love and Loss: Our C300 Mark II Story

Nothing is better than when you get a brand new toy to add to your production package. Especially when that toy is a Canon C300 mark II and will immediately contribute to the overall production value of your team. The feeling you get opening and exploring all of the camera features is like being a […]

Video Production Editing: Shaping Senses

Both Film and Video production are often linked to magic tricks. In essence it is a trick; audiences believe that images are moving when they really are not. The images are just being played at 24 frames per second. However, video is so much more than just a trick. Besides special effects, video editing creates a mental level […]

Top 5 Tips for a Multi-Camera Shoot

Performing a multi-camera shoot may seem like a good idea to save time and energy. If you use multiple cameras you can get more angles in less time. However, what we have find out in our video production services is that the more elements you add, the more complicated the process gets. Before going in for […]

Corporate Video Relatability: Realism for the Clientele

Which stories tend to stand out to you? The one about a billionaire who becomes an astronaut, or the one about a broken father trying to save his family? Probably the latter, right? It may not necessarily be your life, but it’s a life you could see yourself experiencing. And those are the stories that […]

Top 5 Tips for Music Video Production

Music Videos are one of the most visually powerful mediums in recent productions. It is the bridge between the music and the film industry, and the demand is always high for new videos. Music video productions are often the biggest way in for entry-level filmmakers. So many top Hollywood directors get their first few gigs […]

What Goes Into A Successful Corporate Recruiting Video?

In trying to gain new, experienced employees for your company, sometimes you have to get creative.  Recruitment videos serve many purposes, such as educating your audience on your company, inspiring action, and clarifying your mission.  They acclimate potential employees with your company and make the prospect of working with you seem not only attainable, but […]

Outside the Box: Film Production on a Small Budget

https://www.aslproductions.com/portfolio-item/vocativ-nyfw-2016-how-to-spot-a-counterfeit/   Whether you are a first time filmmaker, or a seasoned video veteran, one thing you are always concerned about is staying under budget. Here at ASL, we recognize the importance of our teams’ productivity. And one of the many things we’ve discovered over the years is how money constraints can actually be blessings […]

ASL Production’s MMA Interview, Collaboration with Barstool Sports and More

Check out our piece from Inside MMA on AXS TV with Luke Rockhold Hi ASL Friends, One of the highlights of our September was interviewing MMA fighter and former UFC Champion, Luke Rockhold. Check out the interview by clicking the picture above. ASL has started an ongoing collaboration with Barstool Sports. The outspoken sports brand is known for […]

RRFC INTERVIEW: Film Connection Mentor Adam Lebenstein on real-world experience, proactivity and responsibility

Film Connection mentor Adam Lebenstein is an industry veteran with a common-sense approach to training students for careers in film and video work. From a background in sports television, Adam founded ASL Productions in New York City in 2007. In the years since, ASL has grown into a thriving production company with a national clientele […]

ASL Excited About New Clients

Hi ASL Friends, It’s time to take a quick moment away from kick-off returns and quarterback controversies to see what ASL has been tackling recently. Check out our new Referral Rewards program! We are offering $500 to anyone who refers a project to us with a budget greater than $3,500 and $300 for anyone that refers a smaller job.   Follow […]

Building a Story

Your corporate video requires many different elements in order to be successful in sending the messages that you want it to.  You may be trying to be informative, relatable, or perhaps just entertaining, but no matter what you’re going for, your video must always catch and keep hold of a viewer’s attention.  There are many […]

Bringing Your Business to Life

Being professional is undoubtedly an important part of running any sort of business, but being professional doesn’t always have to manifest itself in the same way.  Though it may be considered professional to keep formal and impersonal, it’s not always the best way to acquire new customers and interest old ones.  Showing your personality, being […]

Appealing to Your Target Audience

In making any type of corporate video, you need to think about who is going to be seeing it.  The function that your video is serving, your target age demographic, and other identifying factors such as client occupation or budget can greatly affect what you choose to produce and how, so it’s absolutely essential that […]

The Benefits Of Using Drones For Your Next Video Production

Using drones to capture footage can end up really setting your company apart from the competition.  With the ability to fly to places that would be very difficult for humans to access, drone footage provides access to entirely new perspectives.  Drones can get up close and personal with scenes and events in a way that […]

Using Videos To Build Corporate Identity

The way that people choose what businesses to patronize is very similar to the way in which they choose what people they’re going to be friends with.  Just as people want friends who are reliable, trustworthy, and fun, they look for these same traits the companies that they’re going to work with.  It can be […]

Summer Has Been Hot But ASL Is Just Getting Warmed Up

Hi ASL Friends, There was plenty to read about in our previous newsletter but we still have some BIG projects to tell you about so lets get to it. ASL collaborated with Nielsen to create a highlight reel showcasing their annual Consumer 360 conference. This year, the conference was in Las Vegas and it was […]

The Importance of Pre-Production Planning

Planning a shoot is exciting.  The beauty of art and the thrill of marketing coincide in one beautiful progression, constantly being worked out and tweaked until you’re satisfied.  However, spending loads of time editing a “finished” product is far more time consuming than getting it right the first time, which is where pre-production planning comes […]

Check Out Our Redesigned Website and Lots of New Video Content!

Watch as we take you from Atrium Health to Home. Hi ASL Friends, Lots of exciting things to tell you about starting with the redesign of our website – ASLProductions.com. Please check it out and feedback is always welcomed. We had a ton going on in June. The month began on location in South Jersey […]

A Day in the Life of a Production Crew Part 2

It was dark, the streetlights were still on from the night before and the only people I saw on the street were my video production crew. It was 6:00am and we were headed to Philadelphia from Manhattan to shoot a marketing video for Atrium Health and Senior Living.

ASL Has the Scoop on Degree, Miele, and the NYCFC

Hi ASL Friends,   2016 has been a diverse year for ASL Productions so far, with shoots that span all over the map of corporate video production.    Recently, ASL took a trip to the Hamptons.  We had a shoot at the East Hamptons YMCA. There has been a lot of buzz about the re-opening and ASL was […]

A Day in the Life of a Production Crew Part 1

It was dark, the streetlights were still on from the night before and the only people I saw on the street were my video production crew. It was 6:00am and we were headed to Philadelphia from Manhattan to shoot a marketing video for Atrium Health and Senior Living.

What do 360 degree video, hip hop artist Desiigner, and ASL Productions have in common?

This year is flying by and before you know it Summer will be here. No matter how quickly your days turn into weeks, there is always time to stop and read about all things ASL. ASL New York joined our ASL Los Angeles team at the Barclays Center in Brooklyn to […]

ASL’s Sports Profile On Aaron Judge

If you haven’t heard of Aaron Judge, you must not be a baseball fan. Then again, Judge does not fit the mold of your typical baseball player. Judge, a top prospect for the Yankees, is a mountain of a man. At 6’7’’ and 230 pounds, he could easily be mistaken for a football player. Instead […]

Back at it Again with the Amazing Video Content

Hello ASL Friends, ASL Productions is back at it again! And no, we’re not wearing white on white Vans. We are producing amazing video content and are excited to share all news ASL. The month of March started with post-production, and lots of it. We shot our Degree March Madness campaign and had lots to do to get […]

ASL + Princeton Athletics

Without question, what Princeton is most known for is its eponymous Ivy League university. ASL Productions is proud to have recently taken part in several shoots at Princeton University (among other locations). Every time we are on a college campus filming athletes it, takes us back to our industry roots. Our owner, Adam Lebenstein, […]

New York Fashion Week Video Highlights

When New York Fashion Week shows up on your calendar, most people think about the clothes, the models, and the designers. Few think about all of the video production that is being produced to support and promote those staples of the fashion industry. That’s where ASL Productions comes in. For NYFW 2016, ASL […]

Reasons to Use ASL Productions For All Your Video Needs: 9-12

9. Locally Sourced – We know the local environment and we have worked with and maintained relationships with production companies just like ours across the country. So if you need ASL Productions in south Florida or ASL in Seattle or LA, or Chicago we know where to turn so you can get results just like […]

Reasons to Use ASL Productions For All Your Video Needs: 5-8

5. Experience – ASL Productions has been producing quality video content across multiple industries since 2003. We know what our clients want and we know how to deliver that want in a professional manner while easing our clients’ burden and stress. We live video production every day but if you keep reading you’ll see that […]

Reasons to Use ASL Productions for Your Video Needs: 1-4

1. Collaborators – The best outcomes on any project are the ones where we’re all working together. We help guide our clients, molding their ideas to meet their budgets, while also keeping viewer interest and engagement in mind every step of the way. We get to know our clients businesses. It’s amazing the knowledge […]

ASL Productions Recent Video Content

The last months of 2015 and first few of 2016 have brought a lot of exciting opportunities for ASL Productions. We have been producing a lot of really unique video content for companies such as American Express, Degree, Lincoln Financial and many more. Each corporate production was unique and presented a different way for ASL.…

Cigna Corporate Production Highlight Reels

ASL Productions recently created a marketing video profiling Citizen’s Bank and Cigna partnership to create a healthcare app called myCigna. ASL produces corporate video productions all the time but the opportunity with Citizen’s bank and Cigna was unique. We wanted to promote the partnership by using motion shots to mirror the active lifestyle of Citizen’s Bank’s Chief Human Resource Officer, Susan LaMonica.

We’re All About the Work Work Work Work Work

Hi ASL Friends,
Time flies when you are producing amazing video content! in February, ASL worked with brands American Express, Degree, Lincoln Financial just to name a few. We have a lot to update you on so lets get to it.

Post-Production Summary: Degree Final Four Videos

The first few months of 2016 have been loaded with new projects for ASL Productions. We have been working with companies such as, American Express, Lincoln Financial, and Degree just to name a few. Our video productions have taken us to Florida, Arizona, and California, all in the name of producing and filming corporate video content. But when the cameras are turned off and the footage gets back to the office, the work is just beginning. This is when the editing and post production team at ASL Productions gets to work.

Behind Our DCR Marketing Video

Most everyone watches television shows. But nowadays, people don’t always watch these shows when they air on the television. Oftentimes, people stream their favorite shows on their computers, tablets and cellphones after they have already aired on tv.

New Year New Opportunity for NYC Video Production

Hi ASL Friends,

As 2015 came to an end here at ASL, we took a moment to reflect on the variety of locations we shot, the video content we produced, and the relationships we made. We could only take a moment because we had a lot of work to get done in the nyc video production game!

Creating a Comedic Marketing Video from Soup to Nuts

Have you ever been scrolling through your social media feed when boom, a video advertisement for something with absolutely no pertinence to you pops up? I’m sure just about all of you reading this have experienced being mistargeted by ads.

New Year, Old Time Rock N Roll in Producing Video Interviews

Hi ASL Friends,

We hope your holiday season was filled with family, food, and fun. Here at ASL, we were rocking and rolling all over New York and New Jersey, hopping from project to project and turning out gorgeous video content and producing video interviews.

So Much Happens On Set During Corporate Video Production

Hi ASL Friends,
Happy holidays, and hope everyone is happy, healthy, under-worked and over-relaxed. Can’t say that’s how we feel at ASL as we’ve been burning the midnight oil to make great content for our clients. Here’s the latest.
We are just about finished with post production for our Jambu shoe commercials! This project entailed 10 videos; :30 and :15 second versions for four different lifestyle shoes and 2 longer videos featuring the Jambu Brand Ambassadors. Take a look above for a sneak peek at one of the spots.

Our Week In Review Video Marketing 11/16/15 – 11/20/15

The week before Thanksgiving is usually a busy week in corporate video production. A lot of companies want to squeeze in their fourth quarter video marketing projects before the end of the year. ASL Productions’ week followed that trend. We stayed moving with three shoots on location and our post-production team busy in the office. There was a lot of travel, gear set up, and projects in the works. Here is a look back at ASL Productions’ week from November 16th through November 20th.

ASL Productions Had a Scary Successful October

October was an Amazin’ month as the Mets won the pennant, and ASL Productions had huge shoots, all over the east coast. It started with a bang, well, more of a strain actually as ASL filmed video productions at three locations for Performance Sports and Spine Medicine, an orthopedic rehabilitation facility that focuses on non-surgical […]

The Exponential March of Online Video Viewing

The trend of frequent changes has become the norm in our rapidly updating world. This applies most aptly to internet developments, which have been taking the world by storm, particularly since the advent of video sharing and streaming sites. What was touted as the new normal, as far as, how we receive information and internet content has suddenly catapulted to oblivion since another innovation with better features is knocking at the door to replace our way of consuming information.

ASL Productions is Continuing our Successful Year

We are excited to see what the cold weather brings! Check out our Cigna and Citizens Bank video launching their MyHealth App partnership As the weather is starting to cool down, ASL Productions is heating up. Here are some of the highlights from September. Hand and Stone lobby at a Philadelphia location, filmed by ASL. […]

Interview with Adam Lebenstein About Travel and On-Location Shoots

Tell me about the shoot you had this week in Seattle? Had a great shoot this week for Intellisphere. This is the fourth time this year I have flown to the west coast to film and oversee a green screen doctor interview. Previous stops were in Portland, Oregon, Salt Lake City Utah, Houston Texas and […]

Content is King When it Comes to Video Production and Television Content

With Apple announcing that they are entering the sphere of original, streaming content, there are a lot of parallels we can draw to the video marketing arena. With television content moving to streaming and cable packages, the winners will be the companies with the best content. There are a lot of options for your video marketing needs. Plenty of companies can offer their marketing services for your video campaigns. In, what can seem like, an endless amount of companies who are vying for your video business, there has to be research of content before deciding which video production company to hire. ASL Productions is in a rare sphere. ASL has the video marketing content and expertise to create any video marketing campaign. When you are researching which company to trust to create your video marketing campaign, similar to which networks you choose to watch, content is king.

Why A Strong “Call-To-Action” Is A Must For Your Video Marketing Campaigns

Video campaigns for marketing are becoming the norm with all businesses executing strategic campaigns utilizing video. Larger corporations that have them tend to outsource their video marketing to help boost their products’ image and sales while individual and small firms mostly run their own campaigns. Video marketing provides a fast and powerful way for businesses and organizations to reach their audience and showcase their products.

ASL is Ending Our Summer on a High Note

Hi ASL Friends,
We are working on an animated video for our client, AVNet. We are thrilled to have the opportunity to help accelerate the AVNet brand. Here is a sneak peak snap shot of the video.We have been continuing the positive momentum of our summer with a very busy August. ASL started the month strong with our shoot at the campus of Sparta Systems. We visited their office space and interviewed their staff to create a corporate recruiting video. Watch the finished video by clicking the thumbnail above. The day after our shoot with Sparta Systems, Adam flew to Utah to interview doctors at the Huntsman Cancer Institute for OncLive, an online network for everything oncology.

Why Video Marketing is a Necessity for Your Marketing Strategy

Have you been thinking about how you can make your business grow faster? You’ve run out of fresh ideas on what works in the current technological age. You have done online advertising, social media advertising, even offline advertising, but here is the question; have you tried using videos to promote your marketing strategy?

What Makes a Viral Video?

What makes a viral video? This is the question that plagues content marketers, CMOs, ad agencies, and YouTube aficionados across the world. And the answer isn’t simple, for it’s not the producer that determines whether a video goes viral. It’s the public.

Intellisphere Live Stream Case Study

On Thursday August 13th, we produced a green screen, live-keyed streaming event for our client, Intellisphere’s Pharmacy Times publication. Intellisphere disseminates relevant content on healthcare technology and clinical research.

Corporate Recruitment Videos: From Vapid to Vibrant

Corporate recruitment videos are like the redheaded stepchild of the video industry. Every corporate CMO dreams of the sleek and savvy promo that will make Ad Age’s Best of the Year. But when it comes to drawing in employees rather than customers, their hearts sink and take all their creativity and innovation with them.

Different Types of Commercials

Ask ten people what they think the most effective form of advertising is. At least nine of them (except for disk jockeys, who have a professional self-interest in saying radio advertisements) will tell you it’s the television commercial.

5 Ways Videos Help Small Businesses

As a small business owner, you’re at a point where you’ve already poured countless time, labor and capital into getting your business up and running. Your operational, and now you’re looking to expand.

Using Videos for Marketing

What marketing tool is cost-effective, scalable and extremely efficient at producing results? Videos. Once the exclusive province of only a few Madison Avenue agencies, video marketing has burgeoned into one of the most sought-after services in our industry.

For All Your Video Needs

Hello Again From ASL Productions,
We have some exciting news to share!

We are ready to launch our BRAND NEW mobile optimized website and our 2015 ASL Productions Reel. It took a lot of blood, sweat, and tears but it’s finally here. Click the pictures below to check it out.

Nielsen C360 Case Study

For the second year in a row, Nielsen asked ASL Productions to cover their mega conference, Consumer 360. The conference brings together leaders in the Consumer Packages Goods (CPG) and media world to gain insight into business solutions for today’s rapidly evolving markets. ASL was responsible for covering every facet of the event, and creating a highlight reel to be shown on the morning of the final day to recap the most exciting moments and energize the audience for the learning’s ahead.

ASL’s March Madness

We’re well into April, and just like the NCAA tournament, the schedule has been madness in ASL land.In partnership with Interactive Services, we filmed and produced four corporate training videos for JP Morgan. It was a ton of fun directing six actors, and seeing their incredible talent, as they morphed into different characters across each video.

Gorgeous Visual Storytelling From ASL Productions

Happy Holidays everyone! ‘Tis the season, and ASL proudly recommends you buy your loved ones some awesome shoes from Jambu! Click the pictures to see what we created for Jambu’s spring 2015 lineup. All five videos were filmed over two days in sunny Florida using a DJI Ronin 3-Axis camera gimbal stabilizer. ASL oversaw all aspects of production on these videos including script writing, location scouting, and casting.

Keeping You Up To Date

ASL is pumped to share all the great content we have created over the last few months. Click any of the pictures below to be redirected to the video.

What a Week!

Hey all,

Last week perfectly summed up the variety of services ASL has to offer, so I thought I’d share with you a recap:

On Monday we were hired by a Paris-based animation company and filmed an interview with renowned sketch artist Peter De Seve who created the concept art for The Little Prince an animated film which will debut in 2015.

Adorama Commercial, Awards, and More Awesome Stuff

Everyone check out the new ASL Productions redesign! Big-ups to Conor McDonough, Thomas Bergerstock, Russ Geltman and of course the beautiful Lisa Yammer for all their help.

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