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Video Production And Digital Marketing Insight

How and Why We Use Green Screens

Utilizing green screen production techniques, whether in a traditional or live production setting, provides a lot of flexibility in post-production.   Why use a Green? The beauty of using a green screen is that you can animate the background behind your subject with movement and effects too costly to do produce live on set. Green […]

How Much it Costs to Outsource Video Production

Like most creative services, the range of cost for video production can vary, depending on a multitude of factors. Unfortunately, there is no straight answer regarding how much you’ll spend on professional video production. Why hire a professional video production crew? Anyone can film a video on their phone, right? Well, not all video content […]

On the Road Again!

ASL has been touring…. ASL has been touring the country lately for a host of exciting video projects. Here’s a look at the highlights. For RSM, a national audit, tax and consulting company, we traveled to three different cities – Houston, New Orleans and Las Vegas. As part of RSM’s ongoing diversity initiative, they sponsored […]

Human Resources: The Other Marketing Department

In light of recent events at Google, which made headlines after letting go of an employee who openly challenged hiring practices, as well as Deloitte’s elimination of its employee affinity groups for women and minorities this summer, we would like to highlight how one of our clients’ ongoing commitment to cultural diversity has benefited their […]

How To Conduct Video Interviews

Conducting an engaging video interview that captures the attention of your audience takes more than simply asking a series of yes and no questions. Learn details that lead to conducting an interview that stands out as genuine and memorable. Get Comfortable Everyone should get comfortable before the camera starts rolling. To loosen up, we often […]

Startup and Online Video Production Basics

As digital content marketing becomes ubiquitous, how does a startup stand out and get noticed? The answer could be video content. On an Internet rife with noise, high-quality video content, content that creates an emotional connection consumers buy into, is getting results. As such, short-form original video content has become a critical component to the […]

As the Summer Sets…

HEY FRIENDS, While most of NYC enjoys summer Fridays at the beach, our partners have kept us sharp all season, and on a short leash! Here are some projects we wouldn’t break for. ASL collaborated with Fuji Electric on a promotional video for their North American branch. We were challenged with producing a short-form piece […]

ASL Productions Livestreams Boxing Matches for Rockin’ Fights 27

With the rise of livestreaming in recent years, businesses have gained a new opportunity to use a powerful medium to grow their brand and connect with their audience in an innovative way. Platforms such as Facebook and YouTube, which are constantly showing livestreams, provide businesses and consumers with great accessibility to one another, and the […]

Resourcefulness- the Secret Sauce to a Great Video Production Company

One of our hallmarks at ASL Productions, and what has given us the ability to rank among the best production companies in NJ, Fl, and NY, is our resourcefulness. While we produce the majority of our work using the same in-house production crew, we attribute much of our success in servicing larger clients to having […]

ASL Summer Sessions

HEY FRIENDS, We’re excited to share some of our recent projects, so let’s get to it! ASL collaborated with long-time partner Aspen Dental in Pittsburgh for their annual Day of Service event, during which veterans receive free dental care in over 400 Aspen offices throughout the country. Some of these veterans shared their stories with us, […]

ASL Deploys Multiple NYC Video Production Crews to Cover Make Music Day

ASL teamed up with the National Association of Music Merchants (NAMM) for the second consecutive year to celebrate the creation of music. We documented Make Music Day, the annual celebration connecting musicians and music lovers. Make Music Day consists of free public events spanning various locations and activities in New York City.  With multiple overlapping […]

ASL, Better Call Saul, and the Age of Visual Storytelling

No matter the medium, the most important rule of storytelling is, “show don’t tell.” Writers want to captivate their audience through action, senses, and feelings, not hit them over the head with meaning. For this reason, visual storytelling is so important. An image can and should convey just as much power and meaning as a […]

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